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Ethical Theft! How to Steal Business From Your Competition with Don Farrell

Don Farrell
Posted: March 25, 2014 at 9:02 pm / by / comments (0)

Don Farrell

Don Farrell, Chief Cultivator at Fresh Revenues and author of the book “Ethical Theft! How to Steal Business From Your Competition” joins Enterprise Radio. Fresh Revenues offers Speaking, Worskshops and Consulting that is different from all other sales or service training companies.

Listen to interview with host Eric Dye & guest Don Farrell discuss the following:

  • Ethical Theft! How to Steal Business From Your Competition –a provocative title. What does it mean and does this message work?
  • So what can we expect to find in this book?
  • Who wins when employees are “liberated” and is it really ethical?
  • What have people said & your clients, about your approach?
  • What makes your company, Fresh Revenues better than anyone else to help an organization increase their revenues.

Duration: 13:38

Don Farrell, founder and chief cultivating officer, of Fresh Revenues, has been involved with culture building training programs that span the globe generating new revenues for his select clients. For over 30 years, his emphasis has always been on improving the client and employee experience in order to drive maximum loyalty and dramatically increase the Return on investment.

Don started his career in the hospitality world with Marriott Hotels as a pot scrubber, working his way up through many operational ranks to sales manager. He then went on to work in sales positions for the many different brands of Holiday Inns Inc., winding up as one of three regional sales directors for the company.


In the early 1980s, Don worked as vice president of marketing and sales for various hotel management companies and entrepreneurs.In 1986, Don started what went on to become the largest and best sales and service training company in the world with 285 employees, licensees in 45 countries and more than 10,000 hotel, resort, convention center and call center clients.

In addition to hospitality, his company worked with another several thousand non-hotel related organizations. After selling his company in June 2007, Don started Fresh Revenues in order to custom assess, design, develop, deliver, market and reinforce culture building training initiatives that maximize ROI. He has personally delivered more than 500 training events and at least 300 keynote speeches. Don’s passion for what he does drives the highest scores at most speaking engagements and superior performance among clients.

Fresh Revenues

Web Site:
Twitter: @FreshRevenues

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