Essential emailing technology not everyone knows about

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Here’s a typical scenario: out of the 100 visitors on your e-commerce site, only 5 of them would buy something. Hence, more than 95% of your visitors are still in their research phase. They’re skeptical about whether to buy what you’re offering or not. Thus, the burden of building trust and a relationship lies with the business owner.

The average consumer has gotten so used to pop-up ads and meaningless forums, that he or she is practically immune to them. They’ll be clicking on that tiny cross before you even know it. Marketing is only as simple as you make of it. By going out of the way, you might lose potential consumers. Thus, lead magnets are simple, cheap, and effective! 

To generate leads online, you need to have an effective lead magnet – it’s as straightforward as that. The name gives it away: a lead magnet is something directed towards bringing consumers back to your site.  

Lead magnets are powerful marketing tools aided by email marketing to increase brand revenue. They help in organically growing email lists without incurring many costs. By converting potential and skeptical visitors into loyal consumers, lead magnets aid in adding value to your content. 

Getting leads is the first step. However, these leads are still ‘potential’ customers. To turn them into life-long consumers, you would have to appeal to their needs. Email marketing is pivotal. Brands have to make sure that they’re different than the rest.

Developing content takes time and strategy. Think of ways you can repurpose your lead magnets for email campaigns, social posts, and whatnot. Use these in your marketing to entice your website visitors and grow your email list.

Lead magnets are marketing tools, but they follow specifications that would otherwise differentiate them from other tools. Most people at this point would be asking: What is a lead magnet?

What Are Lead Magnets? Are They Even Effective?

Lead magnets are centered on bringing organic conversion to your site. Furthermore, they provide consumers with a chance of staying in the loop with the content of the website. In a nutshell, customers would stay engaged with your brand.

Sloppy promotion is where you lose potential visitors. The lead magnet is structured in a way to adds more towards the content. It’s meant to display something that would give the visitor real value and not simply add them to an irritating spam list.  

Here are a few reasons why these marketing strategies seem attractive to visitors:

  1. They Focus On One Topic:
    By making a pop-up specifically targeted towards one particular goal, you make it easier for the consumer to feel like it’s focused on them. The consumer is probably uninterested in vague, general information. He or she would rather have easy access to the one, specific thing they’re looking for. 
  2. Establishing Brand Credibility:
    For everything you’re doing, there’s another company offering the same. The goal here is to set yourself apart from the crowd. Brand credibility is essential for skeptical consumers to feel more at ease with their purchase. A lead magnet that would engage with the consumer by referring them towards your site would establish a synonymous relationship for them.
  3. Solve Problems Quickly And Easily:
    Lead magnets ask visitors for their email information. Given the sea of meaningless pop-ups and advertisements, consumers are pretty on edge with giving their email addresses. To counter this, lead magnets are designed to consider who the audience is and address their issues. Delivering on the visitor’s expectations would further your credibility as an effective site.

Structuring the Ideal Lead Magnet

Structuring the ideal lead magnet requires a hook, a promise and a call to action. The hook is targeted towards whatever is important to the visitor. Traditionally, the hook would be whatever is the flashiest. Hence, the headline. When you get the visitor hooked, you move on to keeping them linked – a promise.

The promise comes in the form of something that the visitor will undoubtedly get once they subscribe. Key points such as issues and solutions are displayed in a simplistic, bullet point like manner. 

Email Marketing and Automation

After setting up your magnets and attracting many leads, the next step is to nurture those prospects by establishing brand loyalty. To do so, most brands work by automated email marketing. Simply put, these are constant reminders for buyers and keep them engaged with the brand.

Reportedly, automated emails receive a 70% higher open rate than any other form of message marketing. However, these emails, although automated, have to be structured in a unique and personalized way to keep the consumers engaged. 

For example; birthday emails, welcome emails, review emails and abandoned shopping cart emails are bound to get buyers back to your brand. 

Incorporating Your Lead Magnet with an Email Course

Email marketing is the simplest way to generate buzz and subsequently revenue. To demonstrate this, we’ll take online courses as an example. Not everything a brand has to sell has to do with something materialistic. 

Educational websites are a prime example of combining email marketing with lead magnets. It allows companies to grow their subscriber’s list and get those individuals engaged with your brand. To provide better value, the brand sends out e-learning courses bit by bit.

Once the subscribers establish a link with the brand and they’re own gain – seen through results, they’ll continue to engage with these emails even after their courses are finished. 

Other Examples of Lead Magnets

Lead magnets can also be added to other websites – not essentially related to e-commerce. For example; blogs can offer bonus packs that reward your readers. If the blog post is on ‘top ways to increase revenue’ and then attach an exclusive link with added examples.  

Another example would be the cheat sheets. They help visitors by providing content that pertains to the specific brand to get through things faster. Cheat sheets include summaries, terminologies, and checklists to help with complicated strategies.

Conclusion:

Creating the ideal lead magnet is not as easy as it seems. With the heavy inflow of pop-ups, consumers are turning out to be more skeptical of clicking accept. Hence, it’s important to set yourself apart by giving the visitor exactly what they want – a solution. 

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