Engage Customers for Insights, Without Stalking Them Online
Rebecca Ting the CEO and Co-Founder of P9, an interactive multimedia company that produces immersive experiences and choose your adventure interactive films and animations joins Enterprise Radio.
- Why create P9?
- What is interactive multimedia?
- Some may think you are just a production house? Clarify accordingly if you would.
- Talk to us about your Journey of Starting P9.
- What keeps you going every day?
Rebecca Ting, Co Founder & CEO of P9. Rebecca has over 13 years of experience in the insurance industry and has worked in many multinational insurance companies including Swiss Re, AXA and Prudential. Her area of specialization ranges from product innovation, strategic marketing and customer experience, with a passion for “fair trade” and transparent insurance. She has had the honour to speak at events held by the World Economic Forum, World Health Organisation and other non-for-profit organisations.
In 2009, she founded her first start up, Xi Shi, a mobile wellness service specializing in prenatal and postnatal care. The company has since then grown to also provide wellness services to international artists on tours in Asia, and has been featured in the Little LUXE guide, Cosmopolitan, Timeout, and SCMP.
In 2017, she co-founded P9 as a result a desire to help the insurance and banking sector improve customer engagement through gamification. P9 won the 2017 innovation challenge with BNP Paribas Cardif Japan and the Regional BNP Paribas Cardif award for “Best Customer Engagement”. P9 was also a semi finalist in the Unilever Foundry 2018 Start-up Battle, and one of the few start-ups selected to be part of the BMW Innovation Lab 2018. During this early stage, P9 has developed several creative interactive films and animations. P9 has also built algorithms to predict risk profiles and propensity modelling based solely on the interactions within the game.
Rebecca graduated from the University of Melbourne with Honours in Actuarial Studies, and a Minor in Information Systems. She currently lives in Tokyo with her husband and two beautiful daughters.
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