Doceree Advances Healthcare Professional Marketing with the First Global Network of Physician-Only Platforms
Harshit Jain MD, the Founder and CEO of Doceree, the first global network of physician-only platforms for programmatic marketing joins Enterprise Radio.
Listen to host Eric Dye & guest Dr. Harshit Jain discuss the following:
- How is Doceree supporting pharma marketers to garner greater ROI via non-personal promotion?
- Is a greater adoption of digital marketing the future for pharmaceutical brands?
- Why are marketing messages via endemic and Point of Care platforms more impactful for brands to reach physicians?
- How does Doceree utilize AI to enhance pharma marketing campaigns?
- What’s your vision for Doceree to advance the efficiency of healthcare professional marketing in the pharmaceutical sector?
- What is one thing pharma marketers can do to enhance their messages in digital platforms?
Harshit Jain MD is the Founder and CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. With Doceree, he is aiming to address the acute problem of rising cost of healthcare by bringing in efficiency and effectiveness in marketing to Physicians by pharma brands on digital platforms with methodical use of data and creativity.
A healthcare innovator, he is driving health transformation across the globe, delivering life changing, creative and sustainable ideas. Recognized as Elite 2020 Disrupter Award by premier global PM360 Magazine for his venture, Harshit has addressed some of the biggest health challenges – Immunization, Vitamin D deficiency, Diabetes by creatively and innovatively using data. In his over 13 years of professional journey, he weaved together his domain expertise of medicine and his marketing acumen to come up with out-of-the box ideas and campaigns in the healthcare space.
For his pathbreaking work, he has been conferred with eminent industry awards and accolades — Cannes Lions Grand Prix for Good, India’s first Black Pencil at D&AD Awards, One Show’s first ever Best of Discipline Award in Health, Wellness & Pharma category, 40 Under 40 APAC marketing-communications achievers, 2017 Most Influential Global Marketing Leaders of the Year by the World Marketing Congress to name a few. An accomplished speaker Harshit played a key role in making India win the first ever Black Pencil – the highest honor at D&AD Awards through the Immunity Charm campaign, a brainchild of his.
He cut his teeth at big advertising agencies, including McCann where he held a series of positions including Country Head, Marketing Director & Innovation Lead in Asia, Europe and Americas. Besides being a qualified physician – an MD from Chicago’s Northwestern University, Harshit holds an executive MBA from Indian Institute of Management, Lucknow and has also published a textbook in medicine.
People also listened to this: Shifting from 20th Century Rigidity to 21st Century Agility in the Workplace