When it comes to making the difference to your business, choosing between organic SEO and Google pay per click for digital marketing can make or break your company, and your business, as well as your online web presence. It’s not that you can’t utilize both of these concepts, as it is perfectly possible and, in most cases, necessary at some point. But when starting out, sometimes it’s best to know the differences between the two and choosing which one you are going to utilize in your digital marketing, or you can talk to an expert like Golden Gate SEO.
What’s the Main Difference?
Well, naturally, to put it quite bluntly, pay per click (or PPC) charges you a fee every time your ad is clicked (some sites even make you pay per impression, which means every time your site is listed it charges you a certain amount every time an ad is displayed, and some even charge per click on top of this). SEO is a free way to utilize various tools both on your website, as well as using special white hat tactics in order to generate genuine unique hits to your website via other organic traffic generating methods.
How to Improve Your SEO
Keyword optimization still does take its toll on your website’s rankability, it just needs to be heavily optimized to maximize performance and results.
Brand your ideas and company using commercial and professional terms that are both unique to your business, as well as in competition with the other businesses.
The more website traffic you have, the better. This can get you even more exposure both online and through word of mouth.
Your online credibility and reputation. By building positive reviews and an online reputation, you in turn bring your own rankings up on Google’s algorithms.
CPC. Traffic generated by organic searches. Sometimes you have to spend money to make money though.
Maintain your presence by constantly getting organic search results. This method is great because you don’t stop losing traffic just because you aren’t paying anymore.
Pay Per Click = Perfected Payable Targeting
When you advertise, your ads are displayed normally before search results. The more relative the ads to a topic, keyword, or targeted market, the more visibility and results you’ll see.
You know how it works. When you search for a popular term on Google, usually the first 2 or three things you see say “Ad” underneath the title. With a good PPC campaign, you’re utilizing the tool to have your product or page displayed here. You can even use PPC by adding product listing advertisements (PLA) that will enable someone to see what they’re getting ready to be clicking on.
Conclusion: Which is Better?
It really depends on what your target market, as well as what your business is all about. The difference on which is better all revolves around your localized and worldwide business needs. Every business, company, and product is different, and depending on what you’re delivering to the public, you may not need PPC or PLA, but if you’re offering goods to the common market over services, then you may want to invest some. If you’re a web store, you may need it.
The time frame you’re wanting to get the results also has something to do with it, as well as how fast you want things to grow. Unfortunately, money begets money and in business this is often the case. But you still should never knock away good SEO tactics even using a PPC campaign to ensure top results and marketability.
