Wendy Huang, the CEO of the China Success Institute in Beverly Hills, which coaches executives and professionals for success in Chinese language and culture joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Wendy Huang discuss the following:
- Why is it important for today’s entrepreneurs to learn Chinese?
- How do CEOs get it wrong with Chinese strategy?
- How is Chinese e-commerce different from the U.S.?
- What are some examples of good gifts and bad gifts to give Chinese business partners?
- You’re called “The China Success Coach”… how quickly is the China Success Institute able to prepare executives for a trip to China?
Duration: 12:45
Wendy Huang, CEO of the China Success Institute, was born and raised in China and graduated from Northwestern University. Nicknamed, “The China Success Coach”, Ms. Huang coaches executives and professionals for success in Chinese language and culture. She is the author of the upcoming book series, Hot Trends in China 2016, an annual summary of China’s fastest-growing consumer and business trends.
Website: www.beijingchineseacademy.com
Additional Resource: How to register your trademark in China?
Podcast: Play in new window | Download (Duration: 12:45 — 8.8MB) | Embed
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