Business Confessional Talk Radio: How to create an effective brand with Nora Richardson

On this episode of Business Confessional Talk Radio, host Michelle Salater interviews branding expert Nora Richardson of Spot-On Branding. Listen to the insightful and info-packed interview where Nora shares the common misconceptions of what branding is, how to create an effective brand, and how a brand can not only set you apart, but also increase your revenues.

About Nora: You want to be seen as the expert in your field. Nora D. Richardson of Spot-On Branding gets it! Nora works with business owners who struggle with being stressed out and overwhelmed with branding and marketing and has no idea on how to position themselves as the expert and attract the “right” audience.  They know the vision of their company, but haven’t a clue on how to bring it to reality. Nora knows that the secret to creating an effective brand identity is solely centered around the client’s vision, and not some preset industry cookie-cutter look and feel.  And, because of this, her clients are able to relax, and enjoy the creation or recreation experience, while they focus only on the nuts and bolts of their business.

Nora has designed for a range of businesses from small business to Fortune 500 companies including Kahlúa, the Olympics, Northwest Airlines, and Water Missions International.

Find her online at or learn more about her Brand Alignment Package here:

I would love to hear your questions and ideas for upcoming episodes. Please leave a comment on my Facebook page or on Twitter @writtenbysumer.

Want more tips? Sign up for my 3-part video series that will show you how to attract, connect with, and convert prospects in shorter time:


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