Building Your Brand: 3 Strategies to Help You Boost Your Online Presence

If you’re in business today, or if you’re simply trying to gain exposure for your website, or for yourself, you have to be online. And if you’re not online, you might as well be invisible to the majority of western eyes.

These days, online influencers are making millions of dollars per year with the right marketing strategy. And even though many people consider it to be a long shot, anyone with a web presence has the potential for going viral.

But how do you boost an online presence with millions of others competing for attention? Well, due diligence may go a long way, but so does having a sound marketing strategy. And fortunately, there are several online tools that you can use to enhance your web presence.

Here, we’ll explore a few strategies that you might want to consider if beefing up your online presence is a goal you’re working toward.

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Start a Podcast

If you really want to build personal connections and increase traffic to your site, setting up a podcast is a great way to make this happen. And the best part is, you don’t need to be an established radio personality to get started podcasting.

Today, it’s easier than ever to listen in on a podcast, just like you would traditionally tune in on a particular radio station. With all of the digital tools, Bluetooth tech, and apps that are available, you can basically listen to a podcast anywhere you want.

Lining up content for your podcast is pretty easy as well. Depending on what topics you’ll be talking about, you can find a variety of resources for booking speakers, and even for becoming a guest speaker through podcast booking agencies, direct email invitations, and the like.

One way to bring more attention to you and your brand is to talk about it, and a podcast is a perfect medium for doing so.

Create a YouTube Channel

Video grabs more attention than regular text. And this is because it has a much more interactive feel. And what better way to boost your online presence than by showing the world your face?

YouTube is the world’s second-largest search engine. As such, it literally pays to be on YouTube today. In fact, there are many people who make a significant side-income from their YouTube views.

Having a YouTube channel also further establishes your authority as an expert in your field. And this is something that you’ll need to establish if you want to be successful in any online endeavor.

As mentioned,  if you can generate enough views, you’ll begin to receive money. And this can add up quickly. But the key to YouTube success is through engagement and consistency. So as long as you’re offering content with value, and you can keep it interesting, you’ll be able to turn heads, and maybe even turn a profit as well.

Use Automation Tools

It might have been pretty easy to keep up with one or two social media networks over a decade ago. But now there are so many, it’s hard to keep up with even your own daily interactions.

This is where automation tools come into play. With the right automation strategy, you can schedule your social media posts across multiple networks. Additionally, this also frees up your time to spend on other business-related tasks.

You can spend an eternity on social media today and barely even notice the time passing. But with social media automation tools, you’ll be able to take a break from social media and keep your focus on your other online goals.

With the millions of people online today, it’s a wonder that anything goes viral anymore. But creating an online presence isn’t about going viral. It’s about establishing yourself as an expert in your field, a voice of authority, or proving the quality of a product or service you might provide.

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