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Camille Nicita, Managing Director North America & Managing Partner at Human8, the new human-driven consultancy connecting brands with people and culture to drive positive change joins Enterprise Radio.
Listen to host Eric Dye & guests Camille Nicita discuss the following:
- Beyond the people who surround you, what does it really mean to be a part of and foster community as a brand?
- What are some examples of brands in which we’ve seen this come to life?
- What are a few tips for brands to tap into the power of community?
- Why is community so important?
- Can you tell us a little bit about Human8 and what your company does?
Camille Nicita leads the Human8 (previously InSites Consulting) business across North America. Human8 encompasses the regional acquisition of Gongos, Inc., of which Camille became sole owner and CEO in 2012.
Camille actively consults Fortune 500 brands to make business decisions on behalf of consumers. She believes operationalizing human centricity as a strategy for growth and building strong cultural buy-in will have a harmonizing effect on stakeholders. Beyond driving behaviors through insights, impactful communication, knowledge activation and change management initiatives, she believes adopting an ‘outside-in’ approach to humanizing consumers is essential in a world where data is trying to win.
Camille is an active member of the board of the Insights Association, a contributing member of the Forbes Agency Council, an official judge of the North American Customer Centricity Awards and sits on the Board of Detroit-based Forgotten Harvest. She has served as Chairperson of the Advisory Board of Michigan State University’s Masters in Marketing Research Program and has contributed to the University of Michigan’s Institute for Survey Research.
Camille, her husband, three adult children and Westie, Gus, reside in suburban Detroit, MI.
Website: https://www.wearehuman8.com
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