George Mattar, a Sydney-based trichologist, stylist, color specialist and Founder of h.AIRLAB by George joins Enterprise Radio.
Listen to host Eric Dye & guest George Mattar discuss the following:
- You’ve worked at the very top of the industry — Fashion Week, Cannes, global campaigns. What made you decide to build your own salon business, and what did you want h.AIRLAB to do differently from a traditional hairdresser?
- You’ve introduced hour-based, bespoke colour services rather than standard salon pricing. From a business perspective, what problem were you trying to solve – for clients and for the sustainability of the salon?
- You’re also a trained trichologist. How has bringing science and long-term hair health into your offer changed client trust, retention, and the way you grow the business?
- In an industry built on relationships, customer service is everything – but so is protecting your time. How do you balance exceptional client experience with firm policies around no-shows and late cancellations, and what terms have you put in place that set boundaries while still encouraging clients to keep coming back?
- If you look five or ten years ahead, what does success look like for h.AIRLAB – and what’s the biggest lesson you’ve learned so far about building a business that actually stands the test of time?
George Mattar is a color specialist, stylist and trichologist known for his technical precision and instinct for what looks, and lasts, best. The founder of h.AIRLAB by George in Balmain, George works at the nexus of artistry with science, fusing editorial precision with genuine care for hair health. With over a decade of experience, George has been part of the hair team at Australian Fashion Week (Liandra, Injury, and Romance Was Born), styled on-set at the Cannes Film Festival, and collaborated with Schwarzkopf Professional on national colour campaigns.
At h.AIRLAB, every appointment is tailored, considered, and entirely hands-on. George’s hour-based colour services and monthly free workshops have earned him a loyal following of clients who value detail, discretion, and results that hold their shape well beyond the salon. Whether on set or in the chair, he brings a calm authority and modern edge to his craft.
Website: https://www.hairlabbygeorge.com.au
Social Media Links:
Facebook: https://www.facebook.com/hairlabbygeorge
Instagram: https://www.instagram.com/h.airlab
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