BrandTruth, there is more to know with Stephen Bosch

BrandTruth-LOGO-1-9-13

Stephen Bosch, President & Managing Partner of BrandTruth Marketplace Intelligence Services joins Enterprise Radio. BrandTruth is a management consultancy and research firm that advises executive and or director levels of large brands. BrandTruth became an insurance policy of sorts and aid in fortifying current insights, while mitigating exposure to the unknown.

Listen to host Eric Dye & guest Stephen Bosch discuss the following:

  • For the benefit of our listeners, tell us about BrandTruth.
  • BrandTruth provides real-time feedback from consumers, including valuable information companies can use for marketing, product development and other issues. Why is this feedback so important?
  • Tell us more about the necessity of this very concept – the idea of “brand truth” – where the consumer, in real-time, is a source of information and intelligence.
  • Why should companies pay more attention to this issue of near instant consumer feedback? How can businesses apply this material to more successfully reach their core constituents?
  • What kind of information is most insightful from consumers about various brands or retailers? In other words, what do you look for when speaking with consumers?

Duration: 13:16

With over 30 years of experience in branding, marketing and retail, from the trenches with Procter & Gamble to president of BrandTruth Marketplace Intelligence Services, Stephen Bosch brings unique and powerful insights into how brands connect (or disconnect) with the consumer/shopper in the marketplace. Conducting retail research for major brand clients such as Coca-Cola, Hewlett-Packard, Apple, Nintendo and Columbia Sportswear, BrandTruth has observed and engaged many thousands of consumers/shoppers, retail associates and managers since its founding in 2002.

BrandTruth-LOGO-1-9-13

Related Web Site: www.BrandTruth.com

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