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Enterprise Radio, EPN News, Legal Corner

Brands and companies need to shift their thinking and give control to consumers

Posted: August 2, 2018 at 8:57 pm   /   by   /   comments (0)

Noah Abelson-Gertler, CEO of ShareRoot, a user generated content (UGC) legal rights management firm joins Enterprise Radio.

Listen to host Eric Dye & guest Noah Abelson-Gertler discuss the following:

  1. Tell us about ShareRoot and the new platform MediaConsent that you’re launching.
  2. Why is the protection of consumer data and privacy so important for businesses to prioritise?
  3. What were some of the greatest misconceptions businesses had around the formalisation of the GDPR? And how will the GDPR in fact valuably benefit brands and businesses?
  4. How do you see the consumer privacy landscape evolving even further in the years to come?
  5. It feels as if there is a new data breach or breach of integrity every week. Do you envision the prevalence lessening in the years to come because of tighter regulation. Or is that a utopian view?
  6. For businesses looking to take a more proactive and healthy interest in the topic of consumer data protection, do you have any tips for where they should start?

Noah Abelson-Gertler is an entrepreneur and Client Happiness specialist. He has a passion and knowledge of marketing, with a special focus on helping brands develop equitable lasting relationships with consumers. Direct experience working with a wide variety of international brands, as they take on, and utilise digital marketing channels while respecting consumer data and privacy. Wearing many hats is a hobby and passion.

Websitewww.mediaconsent.com

Social Media Links:
Facebook: https://www.facebook.com/sharerootco
Twitter: https://twitter.com/sharerootco

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