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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force with Rob Fuggetta

Posted: September 10, 2012 at 8:49 pm   /   by   /   comments (0)

Rob Fuggetta a brand advocacy expert and author of the new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force joins Enterprise Radio. He’s also the Founder/CEO of Zuberance, a social marketing company focused on energizing Brand Advocates.

Listen to host Eric Dye & guest Rob Fuggetta discuss the following:

  • What is a Brand Advocate? How do they differ from Fans/Followers, Loyal Customers, Influencers?
  • How do brands identify their Advocates?
  • What are some ways that brands can get their Advocates to recommend their products and services?
  • How do you measure the success of a brand advocacy program?
  • Can you share a brand advocacy success story for both a B2C company and B2B company?

Duration: 15:57

Rob Fuggetta, Founder/CEO of Zuberance, author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John Wiley & Sons, 2012).

Rob Fuggetta (@robfuggetta) is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.

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