Newsletter subscribe

Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force with Rob Fuggetta

Posted: September 10, 2012 at 8:49 pm   /   by   /   comments (0)

Rob Fuggetta a brand advocacy expert and author of the new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force joins Enterprise Radio. He’s also the Founder/CEO of Zuberance, a social marketing company focused on energizing Brand Advocates.

Listen to host Eric Dye & guest Rob Fuggetta discuss the following:

  • What is a Brand Advocate? How do they differ from Fans/Followers, Loyal Customers, Influencers?
  • How do brands identify their Advocates?
  • What are some ways that brands can get their Advocates to recommend their products and services?
  • How do you measure the success of a brand advocacy program?
  • Can you share a brand advocacy success story for both a B2C company and B2B company?

Duration: 15:57

Rob Fuggetta, Founder/CEO of Zuberance, author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John Wiley & Sons, 2012).

Rob Fuggetta (@robfuggetta) is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.


Related Web Site: BrandAdvocatesBook.com

[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play your podcast later or take it on the road, you will first need to subscribe to and download the podcast using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience:

  • iTunes – available for windows and mac
  • Juice – available for windows (2000 or XP), mac (OS 10.3 or higher) and linux/gnu[/box_blue]

Comments (0)

write a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.