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Rob Fuggetta a brand advocacy expert and author of the new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force joins Enterprise Radio. He’s also the Founder/CEO of Zuberance, a social marketing company focused on energizing Brand Advocates.
Listen to host Eric Dye & guest Rob Fuggetta discuss the following:
- What is a Brand Advocate? How do they differ from Fans/Followers, Loyal Customers, Influencers?
- How do brands identify their Advocates?
- What are some ways that brands can get their Advocates to recommend their products and services?
- How do you measure the success of a brand advocacy program?
- Can you share a brand advocacy success story for both a B2C company and B2B company?
Duration: 15:57
Rob Fuggetta, Founder/CEO of Zuberance, author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John Wiley & Sons, 2012).
Rob Fuggetta (@robfuggetta) is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.
Related Web Site: BrandAdvocatesBook.com
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