Adam Wallace, who has spent years unlocking pricing power for products and services joins Enterprise Radio. He’s the co-author of (Re)Value: Raise Your Prices and Build Your Legacy.
This episode of Enterprise Radio is on association with the Author Channel.
Listen to host Eric Dye & guest Adam Wallace discuss the following:
- What are the most common obstacles businesses face when trying to improve their pricing power?
- How can businesses effectively differentiate themselves in the market?
- How do you suggest businesses navigate the pricing riptides you mention in your book?
- How do values and perception affect customer’s buying decisions?
- How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
- Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
Adam Wallace has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion-dollar ventures, he now serves as an interim executive and board member for private companies. He’s the co-author of (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024).
Website: https://www.adamwallace.com
Linkedin: https://www.linkedin.com/in/propertyofwallace
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