Best Ways To Promote Your Podcast

Starting a podcast will allow you to share your thoughts on topics of interest and build a meaningful connection with your audience. A podcast can also turn into a lucrative business if you manage to build enough followers. Starting a podcast is quick and easy, but you will need to have a plan in place to promote your podcast and attract new listeners. Here are the best ways to promote your podcast and build a following online.

Promote your podcast on social media 

Social media provides the ideal platform to promote your podcast. Make sure that you post new podcast updates on your social media accounts and encourage your followers to share your posts. It is also a good idea to post teaser clips 24 hours before you release your next podcast. These should feature short clips from your podcast that will attract people’s attention and generate excitement. Make sure that you post your podcast on the right social channels. For instance, a business podcast should be promoted on Linkedin, whereas a comedy podcast may be better suited to social sites like Instagram and Facebook. Many podcasters are also using the Facebook Live feature to record podcasts and promote content on social media. Take a look at this blog by fanbooster.com for more tips on how to promote your podcast on social media. 

Print your logo on promo merchandise 

Printing your podcast logo on merchandise can be an effective way to promote your podcast and attract new listeners. Promotional products offer a cost-effective way to advertise your podcast and build visibility and can elevate your brand, helping you stand out from your competition. Handing out promo merchandise can also help you establish trust and loyalty with your listeners. To ensure that quality is not left behind with merchandise, you need to reach out to a branding agency, such as anthembranding.com or Flexfit, who can guarantee your branded merch will be perfect. Plus, there is a massive variety of promo products to choose from, including custom hats, travel mugs, water bottles, and clothes.

Submit to multiple podcast listening platforms 

Submitting your podcasts to multiple platforms will increase exposure and help you gain new podcast listeners. The top podcast directories are iTunes, Spotify, and Google Podcasts. However, there are hundreds of podcast listing directories that can help you get more listeners. You will need to create an account on these platforms before you can submit podcasts. This is usually free and quick to set up. Submitting your podcasts to multiple directories will help you reach a large audience and promote your podcast more effectively. 

Network with other podcasters 

Networking with other podcasters will help you stay up to date with the latest podcasting trends and techniques. You may have the opportunity to partner with a successful podcaster and get them to mention your podcast on their channel. In addition, it would also help to learn how to remotely record a podcast. You could also ask other podcasters to appear on your podcast as a guest or offer to be a guest speaker on their channel. You can join a community of podcasters through Facebook and other online groups. Become an active member of the podcast community, build connections with other podcasters, and share ideas on how to promote your podcasts.