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Best way for a business to start or implement a social media program
with Ty Kiisel
Ty Kiisel, Manager of Social Media at AtTask, Inc. joins Enterprise Radio to talk about social media business trends, the best way for a business to start or implement a social media program & more…
Listen to host Eric Dye & guest Ty Kiisel discuss the following:
- It seems clear that social media isn’t going away and that more businesses are incorporating it into their strategies. With that in mind, what are some of the social media business trends you expect to see moving forward?
- Why are businesses so resistant to get involved with and implement a social media program?
- What’s the best way for a business to start or implement a social media program
- From a business perspective, who should a business allow to be involved in social media and should a CEO Tweet, blog and participate in social media?
- You write about project management and about engaging the workforce, does social media engage a workforce and improve employee performance and morale?
Tip: I think it’s time we step back and look at how we manage work and lead people with a set of fresh eyes—from a new paradigm. It’s time to incorporate social media and bring work back to life.
Bringing the work to life in your organization isn’t rocket science, but it does require some effort. What’s more, that effort needs to take place at the grass roots level—with the individuals that make up your project teams and the rest of your workforce.
I’ve observed that most people have a real desire to contribute to something bigger than themselves. I also believe that those closest to the work understand it the best and when they understand the “why” behind what they’re doing and have the freedom to make choices and decisions about how they do it, they are empowered to contribute at a higher level, take ownership of their work, and it comes to life for them.
I don’t think there’s any question that an engaged workforce is a happy and more productive workforce. Creating an environment where team members are empowered to make meaningful decisions about their work, where information about goals and objectives flow freely down and the real story about what’s happening at the front line flows freely upward, and accomplishments are recognized are the first step to bringing work alive.
Ty Kiisel, Manager Social Media at AtTask, Inc.
As an “accidental” project manager and marketing veteran with over 25 years of experience, Ty writes about project management, leading teams, and basically getting work done. Ty makes the concepts and best practices of managing project-based work accessible to both the expert and novice (or accidental) project professional by weaving personal experiences, historical references and other anecdotes into discussions around effective leadership approaches that maximize the effectiveness of project teams. His blog, Strategic Project Management, is syndicated daily on Alltop, CIOZone, Gantthead, and IT Toolbox. He also writes a weekly blog for Forbes. His weekly podcast, TalkingWork, introduces successful work management practices with an entertaining and informative format including interviews with industry experts and successful business leaders.
Links: talkingwork.com
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