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Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

Are you an inventor? Here’s how to bring a product to mass market!

Posted: July 12, 2016 at 1:09 pm   /   by   /   comments (0)

Bill McAlister

Bill McAlister the President of Top Dog Direct, a leading product marketing company that specializes in finding and developing “as seen on TV” products joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Bill McAlister discuss the following:

  • What is Top Dog Direct and what do you offer your customers?
  • How is Top Dog Direct different from other companies that bring products to mass market?
  • What types of products are typically successful as “As Seen on TV” products? How do you find these products?
  • What has been the most successful product launch in 2016 and why has it been so great?
  • If I’m an inventor and I have a product that I would like to take to market, what is the process for us to work together?

Bill McAlister serves as President of Top Dog Direct, a leading product marketing company that specializes in finding and developing “as seen on TV” products. Known for his innovative style and strategic acumen, Bill is a 24-year veteran of the manufacturing and wholesale distribution of consumer products, having sold more than $1 billion worth of “As Seen on TV” products.

Aggressive and resourceful, Bill specializes in finding products, developing marketing strategies, and implementing the plans. Bill has a proven track record developing and marketing hit products in both short- and long-form TV advertising and home shopping markets. His continued dedication to product development and evolving marketing strategies has resulted in the successful launch of innovative TV marketing formats for a host of popular products, such as Urine Gone, Mighty Putty, Mighty Mend-it and Mighty Fixit, Stream Clean, Tag Away, Night View NV, BeActive Brace and Spray Perfect.



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