Have you been looking online and wondered how people make it to the front page of Google. There’s a secret to it and a few tricks. Yes, this is on purpose and they are doing specific things to get there. This is called Search Engine Optimization (SEO).
SEO is the ranking of your websites on search engines like Google and Bing. When you follow the things that Google tells you to do (and you find your own tricks), then Google will reward you for it and rank you higher. So, what exactly are some of these tricks? Keep reading as a great NYC SEO service explains them to you.
Don’t have spelling errors
The first tip is for spelling errors. Isn’t it the worst when you are reading a page and you see spelling error after spelling error? Guess what, Google doesn’t like it either. That’s why it’s a good idea to make sure your website is being proofread. You can either have this done by a professional or you can ask another employee to do it. Make sure they read what they are reading out loud which will help to grab more errors.
Blog regularly
One of the things that search engines like is to see new content on a website. But how do you do this? Do you continue updating pages? Do you add new pages? One of the best ways is through blogging. Adding a new blog switches the website look and changes the content on there. How easy is that? Also, if you are blogging with keywords, Google will also pick up these keywords and rank you higher. Try and find out what kind of questions your target audience is asking into Google. For example, if you are a restaurant in New York City, you may want to write about fun date night things in New York City and then have to go out to eat and link your own restaurant back. When people are looking up fun things to do in New York City, there is your blog and there is a great idea of where to go. It has so many great advantages.
Save and upload pictures accordingly
It’s first important to note that you should be adding one or two pictures every single page. This will make the page look better. There are more advantages too. When you save a photo it probably comes out as D4245f94 or something to that effect and then you upload it, is that correct? Instead of saving it like that, rename it. You can rename it to a keyword that people would be searching for. This lets the search engines know what that photo is about. Then you will upload it onto the page. When you upload it, make sure you fill in each area. This includes the short description, the title of the photo. Again, this will help tell Google what the photo is about and give you a few extra bonus points.
Have keywords strategic on the page
We have talked a couple of times about keywords on the page. What exactly are keywords though? Keywords or keyword phrases are what people type into Google in order to find something like your website. It used to mean you should flood your website with these search terms. Google caught on that many people were doing this and taking advantage of the system. That is why we recommend added 1-2 keywords or keyword phrases to each webpage you have. Make sure these are directly what is asked or said into Google and make them smooth into the sentence. It won’t make sense is they are planted there and it doesn’t flow correctly.
Have an easy to navigate website
Did you know that having a hard to navigate can be detrimental for your SEO ranking? Why? Because people will get confused and jump off your website shortly after going on. When Google sees someone jump off your website quickly it is called having a negative bounce rate. You want your bounce rate to be high. You want people to stay on your website for a while. That means you have well-written content and there much be something good on there that is enticing people to be there. Now, it is easy to boost your SEO ranking with the help of SEO Package.
Ensure all your information is correct on social media
If your information is not correct (not there) people won’t be able to find you. If people report this online, you will be on Google’s radar which is somewhere you don’t want to be. That means that you want to have all of your contact information up-to-date. This includes your social media too.
Have at least 300-500 words per page
The final tip is for each page of your site to be filled with a lot of good readable content. This means that the content should be at least 300 words on each page for SEO purposes. Of course, you probably won’t be able to get this many words on your contact us page. But pages like your homepage, about us, and our services should try and strive for this many words. Adding things like good facts and even quotes will not only let you have more information to add but will also add more words on each page. Words matter to Google so make sure that you check that word count before publishing.
As you can see, there are a lot of small things that you can be doing in order to increase your SEO. Make sure that you do these things over time. Best of luck to you on getting the rankings you want!
