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Randye Spina, Chief Solutions Officer at Affordable Marketing Solutions LLC a small business consultancy that provides affordable marketing expertise to small businesses all over the United States joins Enterprise Radio.
Listen to host Eric Dye & guest Randye Spina discuss the following:
- How did AMS come about?
- Give our SMB audience some examples of obvious mistakes they can avoid.
- What are your top 3-5 small business marketing tips?
- What should SMBs keep in mind in their marketing efforts?
Duration: 18:26
Randye Spina has worked for Fortune 100 companies for more than 25 years, although her heart & passion had always been elsewhere. She now puts her years of marketing & communications experience to work for small businesses in industries as diverse as Non Profits, Retail, Construction, Financial Services, Authors, Insurance, Dot com start ups, Associations, Health & Wellness & Pet Insurance.
Randye is privileged to serve on the Board of Directors of Jewish Family Services, Inc. of Fairfield County, CT., and has been privileged to serve on the Board of Directors of the Direct Marketing Association of Orange County, CA as their Membership Chair. One of her corporate marketing campaigns was nominated for an Echo Award. She has worked with Tailwind.com (a small business networking organization) as their marketing advisor.
A sought-after marketing speaker for small business seminars & a relied upon “Ask the Expert” source for Fortune Small Business Magazine, she has her pulse on just how tough it can be to make small budgets work.
A former retail business owner herself, she was able to turn around a struggling store purchased at a fire sale price into a profitable business within just 12 months – all on a shoestring budget.
Her “whole”-istic view of marketing leaves no stone unturned to maximize budgets & results for her clients.
Randye’s articles have appeared in the Fairfield County Business Journal, Westchester County Business Journal, SmallBusinessJournal.com, Hudson Valley Business Journal & others.
Randye was also a guest interview on the popular local radio show “Abundance with De Boone” & on News 12’s “On the Money”.
Released in 2010 her book, Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business, has received high praise. Randye is also a featured as a quoted advisor in “The eBay Marketing Bible,” written by Cliff Ennico, attorney & faculty member of eBay University. Her chapters discuss offline marketing strategies to support a successful online business.
Randye has an MBA from the University of Dallas and a BS in Marketing from Pace University.
When not working with clients, Randye teaches marketing and communications courses at the college level and conducts marketing seminars for entrepreneurs.
Website: www.myaffordablemarketing.com
Facebook: facebook.com/Affordable-Marketing-Solutions-LLC
Twitter: @AffordableMktg
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