AdWords for Small Business

Does AdWords work – yes it can. Pay per click is a great way to advertise your business and Google AdWords can make a huge impact on small businesses sales, as its direct marketing reaching the targeted audience simply and efficiently. Driving traffic to your website via AdWords is highly customizable and has great reporting functions. 

Should you only use AdWords? No! As we recently discussed in a few articles on SEO and email marketing, marketing is all about finding the right fit for your business. This could mean just using AdWords or using a combination of all types of digital and old school marketing to successfully promote your business.

But in saying the above, we can say that AdWords offers a lot of bang for buck, with the client being able to see results immediately – rather than hoping for results from a newspaper advert.

Here are the top reasons to use AdWords:

The Reach – everyone uses Google, with 2+ trillion searches a day, technically everyone who searches something on Google is available to you as a potential client. Google has the answer for everything, so advertising with Google will get you access to people asking questions. 

The limitation – not bad limitations, great ones. You only want to delver product with a 10-mile radius of your business – AdWords can limit the radius range! You only want to target people age between 25-35 years – AdWords can limit age range! Setting you parameters on AdWords means clicks and money will not be wasted on people not interested in your service or product. For example, creating a campaign to advertise your Australian sports betting site would mean people who are interested in sports betting in Australia searching for this info will see your ad and visit your site – no more bounces out of your site!

Control – With a little bit of study on your own you can run a successful AdWords campaign – with its massive reach and resources. Or if you are not so inclined, hiring an AdWords professional to run and maintain your campaigns is also a money saving option. The control is still entirely with you, as you focus on certain areas, start and stop campaigns, set a budget, choose how much you are willing to pay per click – and then let AdWords run this for you!

Quick Results – While SEO is necessary (you must have an excellent website – it’s a basic requirement) AdWords offers instant results that can be seen from day 1. AdWords will offer your Ad to a person searching for the details you supply – no unexpected results for the client and no unnecessary clicks for your business. And you can pull reports from day one on your progress easily.

Use AdWords!

Use AdWords, no really try it out. Even if you start on a small budget and a limited search, just to see how it would affect you business and revenue. With Google’s massive reach, somewhere in those trillions of searches each year are your potential clients, and by not utilizing AdWords your competition is gaining these clients.