Chris Kocek, the Founder & CEO of Gallant, a strategy and design studio dedicated to building brands for a better world joins Enterprise Radio. He also is the author of the new book “The Practical Pocket Guide to Account Planning.”
Listen to host Eric Dye & guest Chris Kocek discuss the following:
- What role does the Account Planner take in creating advertising campaigns?
- What is the reality of how ads are made today versus what most of us see on tv via “Mad Men”, etc?
- What are some of the “tricks of the trade” and how are they applicable to creating a brand identity?
- Can you identify some of today’s popular ad campaigns that are effective and/or demonstrate how the planner played a role?
- What advice can you give to small business owners and entrepreneurs who need to create ad campaigns or establish their product or service?
Duration: 10:05
Chris Kocek is the Founder & CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation.
In addition to guest lecturing at the University of Texas, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums around the country as well as TEDx.
Links: www.practicalplanningbook.com
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