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Enterprise Radio, EPN News, Sales / Marketing

A jewellery brand that is changing today’s buying habits

Posted: August 22, 2017 at 12:53 pm   /   by   /   comments (0)

Ben Feder, CEO at Feder Jewellery, a 98 year old fine jewellery manufacturer and retailer that is changing the way we buy fine jewelry joins Enterprise Radio.

Listen to host Eric Dye & guest Ben Feder discuss the following:

  • In a nutshell, what is it exactly that Feder Jewellery offers?
  • What differentiates you? Why should women buy from you?
  • How did you end up doing what you’re doing?
  • Are there any other areas you deal with, such as men’s jewellery for example?
  • And a question on behalf of all our entrepreneurs listeners out there – how did you find the transition from an old school, brick and mortar shop to the online world?
  • What areas are you looking at the moment in terms of brand development?

Feder Jewellery, a 98 year old family business that wants to change the way women buy fine jewellery by making it more accessible to them, through more affordable pricing, better product education and practical designs that can be worn every day.

Established in 1919, Feder Fine Jewellery specialises in stylish, easy-to-wear pieces designed to take professional women – from the boardroom to bar, to brunch.  The 4th generation and youngest face of Feder, Ben hopes to lead the brand in new and exciting directions – transitioning the company online and making it his mission to bring high quality and stylish jewellery to women worldwide

Filling a niche in an over-saturated market, Feder offers statement pieces that are durable, wearable and practical for everyday, yet comparable in quality and materials to the finest big name brands.  With their ‘mom and pop’ legacy, Feder hopes to transplant the trusting, high service, personalised experience of these types of stores to an online platform.  They do this by offering easy to match wardrobe essentials with a clear function, transparent product information and supporting guides, as well as a minimum quality guarantee.  Each product is also individually handcrafted and can be personalised with an engraving.  Products are priced to reflect the true cost of workmanship, not the brand or packaging it’s delivered in.


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