Podcast: Play in new window | Download (Duration: 26:06 — 17.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More
Avi Savar, Chairman, Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands and author of Content to Commerce a social media guide to teaching companies how to engage consumer across paid, earned and owned channels joins Enterprise Radio.
This episode of Enterprise Radio is in association with Social Media Strategies & Information Channel.
Listen to interview with host Eric Dye & guests Avi Savar discuss the following:
- What are a few keys to social media marketing that most people are missing the boat on?
- Why do you think brands/companies are having such a hard time adapting to building relationships with their customers via social media, when the same people running the programs do it readily in their personal lives to keep in touch with family and friends?
- What do you mean by think like a publisher, act like a media network?
- You mention concepts of “looking out” and “looking in” in your book. Can you explain that a little bit and give me a couple of examples?
- What is the difference between commerce-based marketing and content-based marketing? Do you have a good example of each?
- If you could leave our listeners with one key strategy/tip to implementing a successful social media campaign, what would it be?
Duration: 26:06
Avi Savar is the Chairman, Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Since 2004, Big Fuel he has helped brands navigate the world of social media and branded content. Today, Big Fuel is the largest pure-play social media agency globally — with over 100 employees and clients that include Burger King, AFLAC, Best Buy T-Mobile, Starwood, Microsoft, Clorox, Children’s Place, Budweiser, among others.
In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being the author of Content to Commerce: Engaging Consumers Across Paid, Earned & Owned Channels, in 2012 Avia was named President of the Cannes Lions Branded Content Jury. He also sat on the board of the Social Media Advertising Consortium (SMAC) and acted as an advisor to several non-profit’s, including: UJA Federation and Grameen America. Additionally, he is an active investor and advisor to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, DietBet, among others.
Prior to founding Big Fuel, Avi was a television producer — creating and developing breakthrough entertainment programming for MTV, VH1, ABC, Showtime, Fox, USA, and more.
Links: www.bigfuel.com
[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play your podcast later or take it on the road, you will first need to subscribe to and download the podcast using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience:
