Even though you are just starting in the marketing world, you have probably heard people mentioning “marketing automation” many times while making interactions. But, what does this strategy involve? How do marketers choose and implement a solution for marketing automation for the business? What are the expected results?
What do you understand by marketing automation?
It is wise to start from the beginning. In simple terms, marketing automation enables individuals do a lot with little effort. From social media, to email marketing, to complex campaigns, the solutions of automation enables marketers run all marketing aspects with ease, from one holistic platform.
Solutions of automation get triggered by some rules and the solution gives off particular actions to certain audiences. The detailed segmentation states that the right message gets to the right audience on time for maximum conversion.
Automation processes and workflows in the background frees a lot of time for professionals of marketing to focus their energy and time on formulating winning marketing strategies and high impact content. Marketers can also utilize a lot of data uncovered in the process of market automation to refine and set marketing tactics, often called optimization. With the help of automation, you can not only optimize your teamwork but also save lots of time and resources especially if you need to automate your multi-location marketing.
What is in it for an organization?
The key of making sure that the marketing automation process is successful is ensuring that the marketer has the required tools at his end. It is crucial to remember that every automation solution can never be the same.
They need to have the ability to collect data, track analytics, and act directly from the marketing automation solution, which in most cases is SendPulse. The other necessities are:
Automation during the whole customer journey creates complex workflows and configures journeys of customers to optimize and nurture engagement, continuous optimization and testing strategies to determine working programs, and those that need attention. You will have to remember that automated campaigns are effortless as they may go out on a cadence and recurring campaigns need to be populated with new and fresh content. Automation will help send real time message by use of triggers which understand and respond to the interactions of customers, thus providing the right content at all times.
Beginners of automation marketing need to look for solutions and tools that allow firms to scale and grow with the platform. While it makes a lot of sense to start with marketing automation, it is crucial for marketers to employ a platform like SendPulse Automation 360 as it has the potential for change and growth.
What are the expected results?
As you read this write-up, you will start noticing that there are a lot of distinct ways of leveraging and utilizing solutions of marketing automation. Social targeting, VIP programs, and welcome programs are a few methods marketing automation can make a difference in lives of busy marketers.
The biggest benefit of employing solutions of marketing automation has led to increased productivity amongst team members. With tools working in the background to run the campaigns, a marketer is now free to spend time working on important strategic decisions. Marketing automation is crucial in helping increase conversion and click-through rates. With a lot of emails getting to customers as a result of workflows and processes, there is a probability that the messages will be clicked and opened.
Higher click-through rates lead to the possibility of these clicks leading to conversions. Automation also makes sure that brand messages are always on top of the minds of the consumers, whether via social ads, email cadences, one to one messages.
The other marketing automation result done by SendPulse is increased engagement with customers. The consumers of today are discerning, and are always in-tune with personalized content and messages. With the capability of sending target messages to particular groups and segmenting large audiences, marketers can make sure that they are conveying the required message at all times. Consumers will note the increased dedication to personalization and continue engaging and responding to brand messaging.
What are the ingredients of marketing automation?
Reach out to target audience
You need to deliver the message to the target audience. You cannot be in a convenient situation because you need to share content on social sites at all times. You might be having the thought that this may not be normal because of this point. Facebook and other social sites eliminate your time and energy. Additionally, must you be there at all times, during the day and night, and should you continue posting very interesting content?
If this word is not your type, you should not get worried for this opinion, and that is reason enough to bring in automation. Social media automation with the help of SendPulse means that the content you have prepared can get to your followers through automation. By use of automation, there is no need of sitting before twitter or Facebook making and posting the content on a daily basis.
There are apps like SendPulse that have been designed for this purpose. You just need to schedule your posts and manage many social channels all at once with the assistance of the social media automation tools. This tool will not give you the best results minus analytics, so it needs to have it. You can get it in the free version, which has this advantage. You can only use it to manage sites of brands. But, the paid version can be crucial in handling a lot of brand activity. You can even create your posts in the morning before getting to meetings.
With benefits that come with this app, you can share posts with others because the system gives you content that fit your profile. You should not be afraid about sharing content from other people as you may get individuals interested in them and will be grateful because they got unknown content.
Receive visitors
So you got visitors through social media. Have you given it a thought what is going to happen to them afterwards, where they are going to land, the landing pages that will host them, and the page?
You need to start by visiting the site that can receive your visitors and guests. If you do not have a site already, it is advisable to get to wordpress to see what it offers. WordPress is not new to anybody because it is very famous for people doing open source coding.
The advantage it has is that you have the ability to choose between diverse templates, but if it your wish; you can create your site on your own. This will help you personalize your site, just the way you want.
You will also have access to a lot of plugins that you can install on the site. With the help of these plugins, you will not only be able to cover all aspects of inbound marketing processes, but also have the ability to cover all aspects of marketing automation. There are a lot of useful plugins that are perfect for your site. It is good to research them and know how they can be applied.
The website is not the only function on the interface of the receiver, landing pages is also vital. The landing page is the arriving just the way the name states. In most cases, SendPulse will get your visitors to the landing page from the campaigns it has run from distinct sources. Visitors can get to these pages from anywhere, and they can only get here from particular campaigns, and that is the essence of SendPulse. Your subpages do not matter because it is separated and can only be accessed by people who click on particular ads in particular links from campaigns.
It is not necessary to think of the method of creating landing pages as Sendpulse is a great tool to help the page get automatic visitors. You need to create perfect landing pages with the help of Instapage. You will end up with great landing pages and destinations. You will have an instant page as it makes creation simple; just like making a cup of coffee.
Catch the visitors and convert them to leads
When SendPulse helps you get visitors to your page, the situation is already a half win one. However, this is not enough. For you to make them become leads, you will have to gather their info. You need their email addresses and names. You may also need well written webinars, hooks, or regularly posted content. This does not imply that they will download things from your site or landing page or will give you their personal data. You will be raising their awareness.
Nowadays, it is a common phenomenon for all sites. When you are leaving the page, a pop-up window will ask you not to leave the site minus downloading eBooks or signing up for newsletters. These windows are also known as popup exit windows. They may be quite annoying but they do an important job of helping you gather coveted info.
Conclusion
As the day ends, any marketing campaign aided by SendPulse is similar to the results produced. Marketers need to make sure that they continue refining work flows and measuring success wherever possible. Solutions of marketing automation make it easy to test distinct content with distinct audiences to track aspects that are functional and those that are not.
