Having a lot of leads turn up on your business website is a great thing. But as any good SEO agency will tell you, leads alone aren’t enough. You also need to convert them into sales with conversion rate optimisation. If you want your business to succeed, you want to nail the process right from the start.
Conversion rate optimisation will help boost your search engine ranking. It will also make the user experience on your website worthwhile. This is an important part of the process, as Google now ranks websites according to “page experience”. So by focusing on these two elements you can efficiently drive leads and turn them into sales.
Whether you hire an SEO agency or go about optimising your website alone, these are the eight tips to keep in mind.
1. Know Your Customer
You can’t generate leads or convert them into sales if you don’t know who you are talking to. It’s important to start with the basics. You need to know:
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- Who your customers are
- What they want
- How your product or service can help them
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This information will give you a good idea of the type of content you should offer. It can also help with optimising your website, as well as your marketing.
2. Track Your Website
Information is key when it comes to marketing and sales. But HubSpot data shows how only 15% of marketers measure the success of their lead generation content programs. This is a big barrier to successful conversion strategies. If you don’t know what drives customers to your site, then you can’t improve or develop efficient strategies.
Data tracking and analytics are the cornerstones of great conversion rate optimisation. The data you get will help you understand what is working and what is not. You can turn to a search engine marketing agency for detailed tracking analytics. You can also use free tools like Google Analytics.
3. Keep Your Call to Action Clear
Call to Action (CTA) is what turns visitors into customers. Your website needs to have clear CTAs. You don’t want your visitors second-guessing what they should do. A good CTA makes it easy for visitors to sign up, buy a product or take part in a survey – whatever you want visitors to do!
4. Secure Your Site
The modern web user is smart and safety-conscious. You want to guarantee visitor information is kept safe on your website. It can be a good idea to ask an SEO agency to ensure encryption works on your site. Use SSL and take other measures to secure your website. It helps with site credibility and customer trust.
5. Include Trust and Credibility Signals
Including trust and credibility signals on your website is a great way to turn leads into sales. What are they? These are:
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- Credibility signals are signals from reputable websites or clients. These can be links to your site from their sites or reviews from happy clients on your site. They add authority and credibility.
- Trust signals are testimonials and reviews. Almost 90% of buying decisions are review-influenced. This means you should turn positive feedback to your advantage.
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The main thing is to use authentic signals to boost conversion rates.
6. Focus on Content
Any good SEO agency will tell you that content is still the king. Conversion rate optimisation can focus on all sorts of tricks. But if your content is not good, you aren’t going to attract sales. The best content tells about your product or service. It shows the visitor why they should care. Good content can come in many shapes and sizes. You can tell your story through video, podcasts, text or images – the sky is the limit!
7. Prioritise Speed
Analysing your site’s speed is one of the first things a search engine optimisation agency does to understand your website. Most people don’t have the patience to sit around and wait for your website to load. Time is money, after all. You need to show your respect for your customers’ time by ensuring your website is fast. Pictures need to load fast and links need to take visitors to where they are meant to take them.
8. Make Your Site Responsive
Did you know over 80% of internet users use mobile to browse? This makes it essential to have your website work on mobile, tablet and desktop alike. Responsive design is crucial to successful conversion rate optimisation. People are especially keen to visit sites during the research phase. A responsive website can make the visitors more likely to stay and engage with your content at these initial stages.
You can get started with these tips by hiring an SEO agency or implementing the tips in-house.
The strategies will help you boost your search engine ranking and make your website more pleasant to use.
