8 Fold Integrated Creative Works with Jennifer Lobianco

8 Fold Integrated Creative Works with Jennifer Lobianco

Jennifer Lobianco, Partner and Chief Strategic Officer of 8 Fold that heads up Client Services and brings a critical eye to the development of all strategic client initiatives joins Enterprise Radio.

Listen to host Eric Dye & guest Jennifer Lobianco discuss the following:

  • How did you get started?
  • What differentiates you in this industry?
  • What does integrated creative works mean? What does it entail?
  • What types of clients do you serve?
  • What are your biggest challenge as an entrepreneur?

Tip: DON’T FOCUS ON BILLABLE HOURS! – IT INHIBITS YOUR WORK AND IT ANNOYS THE CLIENT, OFFERING UP ADDED VALUE IDEAS AND STRATEGIC THINKING OUT OF SCOPE/FOR FREE ALWAYS PAYS OFF IN THE LONG RUN.

Duration: 7:16

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Jennifer Lobianco is a veteran marketing strategist, experienced in developing integrative marketing plans on both the client and agency side. Most recently, as the VP of Client Strategy for an integrated marketing firm, Jennifer spent five years directing the strategic growth initiatives of various business-to-consumer and business- to-business brands including ADP, Century 21 Real Estate Corporation and T-Mobile. During the years prior to agency life, Jennifer spent time in various marketing positions at PaineWebber, The Madison Square Garden Cable Network, Time Inc., CheapTickets and Century 21 Real Estate Corporation. During this time, she led the development and execution of national and regional creative and media strategies, including both online and offline initiatives for multi-million dollar budgets.

Links: 8foldworks.com

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