5 Ways to Improve Content Marketing

Ironing out your strategy
Source: Unsplash

Most businesses have a hit-and-miss approach to content marketing, but this rarely works. Even if it does, you can’t determine what your audience liked about a particular post. If you want to move forward, grow your audience, and essentially grow your customer base and business, you need to know your marketing strategy.

If you’re unsure of where to begin when it comes down to content marketing, agencies like Motion can help. They specialize in this type of marketing and can take your business to the next level. Consider these 5 tips to boost content marketing and achieve the results you’ve want.

1. Take Stock of Where You are Now

You first need to understand where you are at the moment with your content. Then, you will quickly be able to see what is and isn’t working for you and take things from there. 

Is your content assisting in meeting your goals? You’ll need to do an in-depth audit to determine this. This means sorting through all your blog and social media posts, checking their reach and success, and identifying the drawbacks. Your shortcomings could be small, such as you always post on a Monday, but your reach is reduced on a Monday. Scheduling campaigns for a different day can easily fix that.

If you are not adept at content marketing, get an expert in to assess. It will be well worth the spend. They will be able to tell you your particular strengths and pitfalls and advise you on a better plan.

2. Have a Clear Vision on What You Want to Achieve

As Henry A. Kissinger said, ‘If you do not know where you are going, every road will lead nowhere.’ This is very true of content marketing. It isn’t very easy to make everyday decisions if you do not have a greater understanding of what you would like to achieve.

It would help if you aimed for goals like:

  • Making more money as a direct result of content marketing
  • More traffic going to your website and social media platforms, which means more exposure
  • Getting more engagements on your social media sites
  • Creating good SEO (Search Engine Optimization)
  • Minimizing the costs of marketing

You can also create a mission statement for your business. This will help you stay focused on where you are going. An example of a statement is something like, ‘We assist small businesses with quality, affordable, insurance options, and are dedicated to excellent customer service.’

3. Know Who Your Audience is

Studies have shown that targeting a specific audience, whether that be categorized by age, interest, or other specifications, yields much better results than just trying to catch anyone and everyone. Not everyone will want what you have to offer, so you need to know who would want your product or service and appeal to them with your content.

4. Work Out the Best Channels for Your Business

While you log all your content, you will get an idea where your audience can be found online. You will also be able to see where your presence is already working well. Web analytics will help you capture these stats more accurately. Once you take this step, you can decide what the best platforms for you to spend your time and money on are.

5. Decide What Kind of Content to Create

It would help if you decided what content your audience would be interested in. Experts confirm that having a core of content in one place, such as your website, which is then shared with various other platforms, is the most successful. This means that blog posts are a crucial aspect of your content marketing. You then need to decide what information your audience wants.

Final Thoughts 

There are so many aspects to content marketing, but these five tips will help you get on the right path. Not to mention, the increase of traffic you’ll immediately receive! Best of luck! 

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