5 Unique Ways to Make Your Salon Stand Out

Source: Pexels

You know that your salon is one-of-a-kind and deserves all of the attention that your competitors receive. How can you generate more buzz around your business? There are many ways to accomplish this. Here are just a few ideas that’ll help your salon stand out from the rest. 

Create an environment

Many salons just look generic. There’s very little personality and their business doesn’t feel like a place that clients want to stay for too long. If you want to make your salon stand out, infuse it with a little pizzazz. This doesn’t necessarily mean you have to be flashy; it just needs to feel cohesive and inviting. Be specific about the salon equipment and furniture you’re choosing. 

For some incredible options, take a look at Keller International. This company specializes in salon chairs, furniture, and tools. Craft your client’s experience from when they first walk in with a luxurious Dynasty Reception Loveseat. Make sure you put a splash of color on the walls and maybe some art that promotes good vibes, relaxation, and high style. 

Go above and beyond

Show your clients you care by offering them some of the best products on the market. Millennials have a lot of opinions about products, so finding a product they will universally love, will attract a younger crowd to your business. In an ever-changing world, Millenials are interested in having their look be as transformative as the times, without the need for too much commitment. 

After all, trends change overnight! Help their transformations by supplying them with clip-in hair extensions from INH Hair. This company offers Remy human hair that’s ethically sourced. With a variety of colors, you’ll be able to find your client’s perfect match. They’ll look and feel like a new woman, all thanks to you. Their Instagram followers will be wondering where they got their look. 

Meditative manicures

If you’re a full-service salon that offers manicures and pedicures, consider offering guided mediation to your clients while you work on their nails. You don’t need to be a guru to offer this, just buy headphones and download an app that will take them to a place of Zen. This wellness-inspired practice started at a salon in New York City to great success! It allows your customers to unwind and makes this self-care process seem less like a chore. Many people don’t feel like they have time to meditate, so help them carve some space out in their weekly or monthly routine. In addition to being great for your clients, this takes away some of the awkward silence or conversation and allows you to just focus on your work.

Market yourself

Whether you’re a new business or established looking to bring in more clients, in this time of social media, it’s so important to market yourself well. You may even want to bring in a social media specialist or send one of your employees to training. According to the New York Times, in order to build your brand, you should stay true to your identity, try to post consistently, and consider running a promotion to get clients into your salon. Everyone likes a deal, and once they come in and see the incredible services you offer, they’ll always want to come back. 

Find your niche

Although being general might seem like the safer option, because you can appeal to a wider variety of people, it’s important to market a specific niche that you and your team have as stylists. If you’re great at cutting long hair, creating crazy colors, or are a master of the asymmetrical bob make sure you promote that. It will make you stand out next to your competitors. 

Feature Image: Photo by Element5 Digital from Pexels

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