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5 top tips for musicians trying to grow an Instagram following

Posted: November 18, 2019 at 7:47 am   /   by   /   comments (0)

In this article, I want to point out everything I know about Instagram promotion hoping that you, the musician, can leverage it to grow your following and ultimately your fanbase. Don’t worry. You do not need cosmetic surgery. You do not need to hire a private jet or crack open the piggy bank to throw your money on the bed to appear like a high rolling rock god! It’s much simpler than that to collect those all-important Instagram followers.

Let’s dive right in.

Create a story. Instagram is better utilised by telling stories and not random photos of your practice room, your new snare or pedal. People are much more inclined to revisit your profile when following a story. Decide on a theme. Will it be about the music? Or the build-up to a show? A personal insight into a member of the band? It can be anything. It does not have to be your latest music video or gig. In my opinion, this very rarely works. The world is inundated with new music, and no one is paying attention. 

Post every single day. You need to be present in peoples minds. Do not post one image every six months because I guarantee your account will resemble dormant one unless you become famous in the meantime that is. Also, do not promote Instagram posts too sporadically. You are wasting your money. However, the best thing is to do is schedule a time when you or the band can spend one whole day, every two weeks to just build masses of content. Store this material and continually drip feed it to your audience over the next two weeks. Record, soundbites, interviews, jokes, quotes, artwork, covers, anything you want as long as it forms part of that overall story I mentioned earlier. People want to know who you are, where you’re coming from, and where you are going.

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