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5 Tips to Improve Your Email Marketing Performance

Posted: November 14, 2017 at 6:55 pm   /   by   /   comments (0)

In spite of the meteoric rise of social media marketing, email marketing continues to enjoy a higher rate of conversion, especially when it comes to business-to-business marketing. While social media is great for exposure, businesses evidently prefer emails a lot more. Of course, one must get the strategy, content, and approach right for their emails to convert more, so here are five tips that should help with just that.

Work on Your Subject Line

Both personal and business IDs receive tons of emails every day and a good many of them remain unopened forever. You might have written great copy or it may even contain some deals that are perfect for the target reader, but the emails will never even be opened and all that effort will go to waste if the subject line doesn’t catch the attention of your target audience. Work on the subject line of your emails and test them out through online rating websites to see if they can be effective.

Verify Your Target Email Addresses

You may have obtained a good contact database, but do you know how many of those email addresses are still active? If you knew which ones have been deactivated, discontinued, changed or were wrong/false, to begin with, things would be so much faster, easier and more productive. This is why you should always use to verify your contact emails in bulk to save time and increase conversion rates.

Using Images Wisely

Images should be a part of every email campaign, but they need to be the right ones. Also, the trick is in balancing images with texts in such a way that one complements the other. To maintain the quality of your emails, make sure the images are relevant to the subject matter of your content and avoid generic pictures.

Making Sure they are Compatible

You need to make sure that the design and structure of the email are compatible with popular smartphone apps, browsers, and operating systems. If the client opens your email from an iPad or an Android smartphone instead of a Windows laptop, the last thing you would want is for the email to appear weird, with text and images all over the place.

Grow Your Email List

On average, you are going to lose about 22.5% of your email contacts every year and the only way to counter this is by keeping your email list growing. The following are some proven ways to keep your list replenished and growing.

  • On-site subscription for visitors (hopefully with a reward/benefit/offer)
  • Promotion of free content (eBooks, partner offers, etc.) on social media that require signing up with an email ID
  • Content marketing with embedded links for email subscription

While getting your target audience to open their emails and click on the links is the real work, that’s not the end of it. You need a landing page with a call-to-action button on it to convert all that effort into a sale. The good news is that studies show if you can get people to follow links from their email inbox, there’s a good chance you have an interested potential customer, who will convert sooner or later in most cases.

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