In today’s hyper online world, whenever any one is looking to buy a product or avail a service, the first thing they do is use the various search engines available to look for the best ones that suit their requirements. This is where the concept of Search Engine Optimisation comes in. For the uninitiated, Search Engine Optimisation (SEO) is the process of upgrading or building your website in such a manner that it increases your ranking in the list of results that come up on search engines like Google, Bing and the like whenever people search for keywords that are related to your business. If you do this right, it can result in your business grabbing more eyeballs and eventually leading to more customers.
The field of plastic surgery is not immune to this concept. At a deeper level, if and when someone is considering any form of plastic surgery, more often than not, they will prefer to use online search engines to look up their available options. Thus, it makes sense for plastic surgeons to take SEO seriously in order to up their game. Here are 5 reasons why search engine optimisation is crucial for plastic surgeons:
- Helps You Reach a Wider Group of Potential Customers – As stated earlier, a proper SEO strategy will help plastic surgeons to garner the attention of the right people who are actually searching for services that they provide. Getting good leads is the first step to customer acquisition. Google accounts for over 90% of mobile traffic including those searching for plastic surgery services. If you rank higher in the search results in any search engine then you can rest assured that there will be a steady flow of queries from potential customers that you can convert into actual ones.
- Enables You To Handle Competition Better – There is no dearth of professionals in the field of plastic surgery. In such a scenario, it is important to differentiate yourself not just through price and quality of services that you offer but also in terms of the marketing strategy that you use. It will be surprising to know that there are very few plastic surgeons who use digital marketing and fewer who are aware of SEO as a way of building their customer base. In your locality, you can have the first mover advantage in the use of SEO to attract more customers and establish your credibility.
- Increases Your Actual Customer Base – The correct use of search engine optimisation makes your brand visible to the customer who is looking for plastic surgeons. Thus, it acts as a bridge between you (the service provider) and the potential customer. Once you get a lead through SEO, you can very well convert the potential customer into an actual one and expand your customer base in a very short period of time. These customers will then further spread word about you and the fruits keep giving.
- Offers 24*7 Visibility – One of the major advantages of using search engine optimisation as a marketing strategy is that it offers non-stop visibility all through the day and even through the night and you are constantly visible to potential customers. A person unhappy with how they look is more likely to be searching for plastic surgeons in the middle of the night due to their insecurities. Unlike physical forms of marketing like pamphlets and visiting cards or billboards, a higher ranking for you on search engines leads to continuous visibility for your services. If you are in front of them right when they are looking for you, you have crossed a major hurdle.
- Builds Credibility and Trust – Use of SEO is all the more crucial for new practitioners in the field of plastic surgery. Ranking on the first page of Google search results in the keywords related to your field is super amazing as people online trust Google in the search space and thus SEO improves credibility and trust. Obviously, doing so is not easy and a lot of content curation and website improvement needs to be undertaken for this to be a reality. Having a specialised agency which understands the nature of your services and caters to plastic surgeons specifically can surely speed up the process. Practice Bloom is one such agency which has successfully delivered results for many aesthetic practices in the search engine optimisation space.
At the end of the day, digital marketing and search engine optimisation is here to stay and any business or practice which invests in these will benefit hugely in the long run. Having an amazing website or social media presence is not enough in today’s time. A coherent search engine optimisation strategy for plastic surgeons gives your website or social media page the necessary visibility so that you can get high quality leads of potential customers. Trust and credibility built through higher rankings on search results lasts longer than you might ever imagine.
