When Covid-19 hit us back in 2020, the world came to a halt. The economy of every country was going down. But it seems that the fear of the Omicron variant has had no impact on the holiday sales. According to a recent report from Mastercard’s SpendingPulse, 2021 holiday sales increased by 8.5% compared to 2020 and 11% in 2019. While these numbers might still look small, the percentage from the jewelry domain will surprise you.
Holiday jewelry sales grew by 32% in 2021. Online sales accounted for around 21% of the total holiday sales, up by over 6% from 2019. But what’s causing this upward spark in online jewelry sales?
Well, one of the major factors is, of course, the pandemic. The novel coronavirus enforced lockdowns, and many people started purchasing jewelry online for the first time. However, that’s not the only reason. While the pandemic made several individuals first-time online shoppers, the benefits kept them hooked. If you aren’t purchasing jewelry online yet, here are some reasons you should.
Endless Options
When you walk into a jewelry store, you will find plenty of options. However, they might not be enough for your diverse taste. But when it comes to online jewelry stores, the possibilities are endless. As internet sellers don’t necessarily have to maintain a physical space, they can provide you with several choices. For instance, if you browse through the online store like Leibish, you will get hundreds of different options for shape, size, design, and gemstones to get the perfect jewelry for you.
Moreover, if you aren’t satisfied with one store, you can quickly switch to the other within no time. In fact, if you type the name of the product you want, the Google Search Engine will show you hundreds of varied designs from different stores.
Shop Any Time From Anywhere
Online stores are hosted on the cloud, which is the best thing. They do not have any specific work hours or places. Hence, you can access the store from anywhere and anytime, making online jewelry very convenient. You also don’t have to worry about the social distancing norm as you will be shopping from your home.
Additionally, the flexibility of online shopping extends to customizing your choices. Whether you want to order custom hoop earrings or explore other personalized options, the virtual platform allows you the freedom to curate jewelry that aligns perfectly with your style and preferences.
Home Delivery
You don’t only get to shop from the convenience of your home; you also receive the delivery at your doorstep. All in all, you don’t have to place your foot outside the house to get your dream jewelry. It helps reduce the spread of covid-19 as you don’t have to go in public. Also, the delivery person abides by the necessary regulations, such as no-touch delivery and distancing.
Some online jewelers also allow you to return the jewelry within a time frame. Hence, if you choose the wrong piece, you can always return it to hunt for the new one. Several businesses also ask you for the delivery or return pickup time so that you don’t have to work around your schedule.
Compare Prices
If you go jewelry shopping in physical stores, you will have to travel to several locations to compare the prices offered by different jewelers. However, with online stores, you can compare the prices within minutes. Not just that, you can compare the costs from around the nation, or for that matter of fact, globally.
The best way to compare jewelry prices online is to keep several tabs open and compare the key metrics like carat, total weight, durability, quality, etc.
Exciting Offers and Packages
Thanks to the fierce competition in the online jewelry market, several jewelers give jaw-dropping offers and packages to save you money. Jewelers give discounts to attract clients and get a competitive advantage. For instance, the Leibish store we discussed earlier offers a massive 15% discount on selected jewelry and 30% off on the second one.
Conclusion
While online jewelry stores have several benefits, not all are the same. As with all other online businesses, there are scammers in online jewelry, too. Also, even physical stores provide some benefits, especially over security. You need to weigh the pros and cons of online jewelry shopping appropriately before taking the step forward.
