5 Keyword Research Tips to Skyrocket Your Website Traffic

Does your website struggle to rank higher on Google? If that’s so, you might be using an outdated keywords research technique. To generate more traffic to your blog and rank higher in Google search results, keyword research is one of the most important aspects you need to master. 

Whether you are a marketer for a company, a business owner, or a blogger, finding keywords that bring traffic to your website is a must. 

Keep reading this article till the end to know important keyword research techniques that not many people talk about but are highly effective. 

Quora Keyword Research

Formulating a content strategy is the first step in keyword research. Before you start searching for keywords, it is important to determine what topics people are looking for and their questions.

Quora is the best site to begin your search. To find out the types of questions people are asking, visit Quora. Then you can choose a topic that contains your target keyword and hit search. You will get several queries people have regarding your keyword. Combine all those questions and prepare a detailed, high-quality article around those queries. 

Focus on Long-tail keywords

People usually search for their concerns using more than one or two words. In fact, a study by Ahrefs found that only 2.8 percent of searches in the United States are based on one-word keywords. 

People tend to use broad terms and questions when searching on Google for something, especially when using virtual assistants such as Siri or Alexa. Long-tail keywords can increase your ranking and get you organic traffic as they have less competition and targeted intent. 

Include local keywords

Local search optimization is important if your business targets a specific audience and has a physical office. According to reports, 78 percent of local search results lead to offline purchases. 

You can use Google Keyword Planner to personalize your keyword search to find relevant local terms for your audience. Moreover, to boost your local search results ranking, create content that is based on these keywords. You can use this strategy even if your business is located in another country. 

You will observe that it’s much easier to rank for specific keywords in certain countries than it is for others.

Analyze Your Competition

When your competitors appear for almost every search term on Google, finding the best keywords for the same topic can be difficult. They must be doing something right. So, why not borrow some of their keywords? You can use Moz Open Site Explorer to steal your competitor’s keywords. 

This tool allows you to spy on the competitor’s website and find out which keywords rank highest. To find the keyword list, simply enter the URL of your competitor’s web pages and click on the Anchor Text tab. 

To access the complete list, you will need to create a Moz account. Once you have a list of keywords from your competitors, you can determine what kind of content they have created. Then you can create better content to rank higher on Google than your competitor.

Do SEO Audits

SEO is changing faster than ever. Google is constantly updating its search algorithms, and new businesses keep producing content that usually ranks higher than yours. 

The truth is, it is difficult for small businesses to maintain their Google rank for long periods. This is why an SEO audit is crucial. It makes sure that your website is found on Google and is free of issues. 

A survey conducted by Search Engine Journal found that 77% of SEO professionals believe businesses should conduct SEO audits at least once every two months. Shockingly, 56% of respondents to the survey said that they have never performed SEO audits for clients.

Google will rank you for relevant keywords. You can also make sure that your ranking isn’t lost to competitors by conducting SEO audits every three to six months and keeping your website content current to remain at the top.

Final Word

It is crucial to optimize your website to get the best results. We are sure the tips mentioned above will help. If you think optimizing your ecommerce website is out of bounds, consider seeking the help of an ecommerce website development company.