No matter the kind of business you’re running, you’re going to need content sooner or later. Whether you’re a local business owner or a huge SaaS provider, you’ll be on the lookout for writers to help spread the word of who you are and what you do. There is simply no substitute for high-quality content.
But the way in which that content is delivered varies. An in-house writer team is often too expensive and there’s rarely enough time to hire and manage all the people. Freelance writers, while excellent at what they do, often can’t bear the weight of all the tasks you set ahead of them. And then there’s the issue of having to hire several freelancers and hope that they’re dependable.
The most optimal path for a business is to hire a content writing agency. Let’s explore the reasons why you should hire a content writing agency, especially when there’s too much work for individual freelancers to handle.
Spend Less Time Looking for Writers
If you need a copious amount of content delivered in a short amount of time, hiring freelance writers just isn’t going to cut it.
It takes quite a bit of time to find writers, check their portfolios, and then test their skills. Freelancers usually go through a test article or two before they’re accepted or rejected.
When you’re pressed for time, it’s much easier to just hire a content writing agency such as Content Jar. That way, you’ll be assessing the credibility of just one party instead of numerous individuals.
Look for a testimonials page, success stories, or previous partnerships. In the content writing industry, word of mouth is also quite valuable, so you can always ask around to find out if your friends or colleagues have a content writing agency they could recommend.
Get Vetted Writers
With a content writing agency, you don’t have to run the risk of hiring writers who have very little to no experience working on complex projects.
That’s not saying those writers aren’t good at what they do, but you don’t want inexperienced writers working on a serious project. It’s not that difficult for new writers to find lower-paying jobs where they’ll manage to get some experience and work their way up the ladder. But that’s not your job.
When you hire a content writing agency, you’re hiring a manager of a writing team who’s already tested their writers. Agencies don’t hire just any writer that comes their way. They take the time to closely analyze the work of their potential employees, screening their writing style, research capabilities, and the ability to work under pressure. Without an agency, you’d have to take care of all that on your own, unless you’re willing to settle for less.
Content for All Industries
Freelance writers are capable of researching a variety of topics and putting together decent articles that tell a convincing story. But if they’re just covering a topic for the first time ever, it’s going to take them quite a bit of research to understand the industry they’re writing about.
The more specific and unusual the industry is, the more time it takes to research it thoroughly. For business owners, the wait might prove to be too long. But if you hire an agency instead, it’s possible to get dedicated writers with expertise in even the most uncommon topics.
All you need to do is talk to the manager of a writing team, tell them what you need, and they’ll let you know if they have a writer with the specific expertise you need.
In most cases, you won’t be the proud owner of some exotic business. Regardless of your industry, the manager should be able to handpick a team of writers that suits your needs.
A Variety of Services
A writer is usually just a writer. Most freelance writers can put together a well-thought-out article that really hammers the point home. After all, that’s what they do best.
Hiring a content writing agency, however, means paying for an array of services that are all just as valuable as the content itself. Writers usually aren’t in charge of marketing the content once they’re done writing it. But content writing agencies are. They have the proper channels and a decent-sized following to market your new content to. You would usually need to hire a digital marketing agency for just that purpose!
Besides promoting your freshly written content, agencies usually take care of search engine optimization (SEO) for you. As a business owner, you probably don’t have the time or the resources to deal with SEO strategies and keyword research. The thing about content is that it’s entirely useless if it isn’t done right. By that, we mean the content needs to target a specific audience and have a clear goal set for it.
Content writing agencies can provide all of these services and then some. There’s more to content than just writing it. That’s partially the reason why writing agencies usually charge more than freelance writers.
Quality Assurance
Even freelance writers who are professionals can make mistakes. It’s only human. So getting an excellent writer isn’t the only prerequisite to having great content.
You still need to take the time and proofread those articles and see if they match the tone and voice of your company.
By hiring an agency, all of the extraneous work related to writing such as proofreading, editing, and publishing is done by the agency. The content writing agency, not the individual writer, takes upon itself the task of ensuring that the content delivered is of the highest quality.
The agency is accountable for every service they provide, and that involves every single article they put out.
Content Done Right
There’s simply no better alternative to hiring a content writing agency, especially when there’s a substantial amount of work to be done. You’ll get experienced writers who can cover a myriad of industries, as well as additional content-related services such as SEO and marketing.
The broad palette of services provided along with quality assurance means you’ll pay more for agencies than you would for freelance writers. But at least you’ll know you’ll be getting your money’s worth.
