5 Effective Ways to Promote Your Brand on Social Media

In just a few years, social media has gone from a way for younger generations to socialize to a must-have marketing tool for any business. In fact, social media platforms have completely transformed the marketing industry.

Older, more traditional outbound marketing strategies like messages and emails differ from social media marketing strategies because communication is only one-way. On social media, consumers can directly interact with the brands they love, share marketing content, and form meaningful relationships with organizations.

Source: Unsplash

Because using social media to promote your brand may seem intimidating, here are five easy ways to get started.

1. Try Paid Advertising

You should use both organic and paid advertising to promote your brand on social media. Paid social media advertising works like traditional advertising because you’ll pay LinkedIn, Facebook, Twitter, YouTube, or Instagram to share your ads with specific audiences with targeted ad campaigns.

Paid advertising can be “boosting” your organic content to reach a wider audience or designing your own ads with a facebook ad template.

2. Use the Right Platforms

While there are already plenty of social media sites and apps where you can publish your content, the number is growing every day. Posting your content on the right platforms is vital for your marketing campaign to be a success.

When deciding on the best platforms to use, you should consider your target audience and the nature of your business. Creating business accounts on the channels your customers use makes it easier for them to connect with your brand.

An excellent place to start is researching your audience’s demographics – such as age, area, and which social media platform they are most likely to use. You should also ensure that the platforms are compatible with your marketing campaigns – for instance, YouTube seems like the obvious choice if you produce a lot of video content.

3. Create a Content Calendar

Rushing to create and publish posts at the last minute can result in low-quality content, which can lead to repeating the same posts or decreased online presence on one or more of your accounts. To become more organized and promote your brand more effectively, you should create social media publishing calendars.

Social media content calendars can also help you set goals and determine strategies to meet them by tracking your progress. Use content calendars for each social media account and plan your posts, hashtags, images, links, etc., well in advance.

4. Interact with Your Audience

Social media’s purpose is right in the name – so it should be social. However, social media isn’t only used by users who want to pass the time or be entertained; it’s also for businesses to interact with their customers. To take full advantage of social media as a marketing tool, you should encourage your followers to interact with your content.

To encourage more engagement, you must create valuable content, ask your followers questions, and repost, share, or ‘like’ other users’ posts. By researching your audience, you’ll have a better idea of what content they want to see.

5. Avoid Over-Promoting

Many businesses treat their social media accounts like traditional advertising. Still, you shouldn’t be promoting your company in every single post. The goal of an effective social media marketing strategy is to create quality content that your audience wants to see.

Of course, promoting your business should be done every once in a while – some marketing experts follow the one-in-seven rule.

The one-in-seven rule means that you should create six pieces of quality content for every promotional post. Your quality content could be articles, comments on current events, polls, or questions for your audience. While you don’t have to avoid mentioning your brand altogether, you shouldn’t try to promote yourself too hard.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top