4 Ways to Market Your Law Firm

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If you’re looking for new ways to take your law firm’s marketing to the next level, the sky’s the limit. That being said, not every form of marketing is created equally. In the digital age, some forms of marketing are far more useful than others and offer a much better overall return on investment. When you really want to set your law firm apart from the competition, here are four must-try ways to market your law firm.

Hire a Content Marketing Firm

Content marketing is one of the best ways to improve your business’ search engine ranking. Local search continues to play a big role in how customers find businesses and the better your company’s website ranks in search engines like Google, the more likely you are to attract new clients. 

When it comes to boosting your SEO (search engine optimization), an experienced attorney marketing firm such as Nettra Media may be your best bet. Agencies with the right experience won’t just take your money; they’ll actively work with you to come up with a strategy that helps you build a solid foundation for your law firm.

Make Compelling Videos for Social

If you’re planning on running advertisements on social media platforms, you can expect a great return on investment. That being said, without the right content, it can be difficult to drive the kind of engagement you really want. Hiring a video production company can be an excellent way to upgrade on quality when it comes to creating compelling video advertisements. 

A business like Coldea productions, located in Los Angeles, has a wide range of expertise when it comes to crafting engaging video commercials and web videos. Make the most out of your investment and run ads on social media and place new video content on your website, too.

Run a Lead Generation Campaign

If you’re trying to attract clients in a certain niche, a lead generation can be a great way to attract more business. Especially if you offer free consultations, running a targeted lead generation campaign on a website like Facebook can help you attract potential clients and arrange for meetings. 

The end result can be a simple way for interested parties to reach out to you about how best to move forward with their cases. Best of all, since your lead generation captures information directly from Facebook, there’s a minimal amount of effort required by clients to share their contact info with you.

Create Targeted Display Ads with Geofencing

Geofencing technology can also help you target your display ads more effectively. If you’re trying to drive people to your law firm’s website, creating a geofence in your practice area can help you attract local clients who would otherwise have the potential of choosing a different attorney over yours. 

One way to really make compelling display ads is to leverage customer testimonials from previously successful cases. When clients can see that you have a track record for winning cases with other clients in your area, they’re much more likely to trust you with their own case.

As you can see, there are a variety of ways that technology can help you get in front of the right audience and really make an impact on your marketing efforts. Whether it’s creating an ambitious video campaign for social media and television or running highly-targeted geofenced marketing to the surrounding area, there are plenty of ways to attract more clients to your law firm. 

Keep the above ideas in mind, and don’t be worried about talking to a firm if you need the extra help. After all, anything that can help you find new clients is worth spending time and energy on.

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