Even though virtual conferences have become popular over the last three years, live corporate and brand events still reign supreme! People across industries know fully well the difference between attending an online seminar and joining a grand trade show. The networking opportunities are immense and the brands themselves benefit from the fanfare they generate.
A successful in-person event won’t be possible without generating anticipation. If your organization aims to increase not just attendance but also brand awareness, then it matters to know how to promote your event well. Whether it’s a global business conference or a product unveiling, make sure to generate enough hype and get the best returns from your event. Learn how by checking out these tips:
- Build a superstar PR team
The most important principle to remember in a marketing event is to avoid treating it as “marketing.” Other than the more specific goals you have outlined, the event itself should highlight your brand’s desire to connect with its immediate market. Succeeding in this would require building a team of experts in public relations.
Their job is to communicate your vision for the event and provide your target audience with a good reason why they shouldn’t miss out. When building a PR team, make sure you have people with skills in market research, event communications, and brand-building.
- Create the necessary materials and platforms
As you sit down and plan how you want to publicize your event with your PR team, consider the type of content you want to create that will generate interest, attract attendees, and nurture them until they decide to sign up.
A multi-channel approach often provides the best benefits, so consider creating a social media page for the event itself and running social media and search ads on Google. You will want these channels to connect with a landing page where users can sign up. Moreover, you can email verified addresses and set up automated responses in case they are likely to attend.
- Tease the event
To build anticipation, you can show your audience what they should expect during the day of the event. Whether you’re a health insurance agent looking for a Medicare seminar marketing guide or a technopreneur holding fast talks with other industry leaders, give people a sneak peek. Feature guest speakers and their backgrounds, give them a glimpse of the venue, and provide an element of mystery by teasing the highlight of the event.
- Always plan for what’s realistic
When marketing your event, you wouldn’t want to oversell what’s going to happen. Instead, be realistic. While you might want to exceed your attendance projections, your efforts won’t matter if people are underwhelmed by what takes place.
When planning an event marketing campaign, stick to the facts and the resources you have on hand. There’s no such thing as a perfect corporate seminar, and that’s fine so long as you deliver what you intend to accomplish. Not only will this help improve audience engagement, but it can secure your organization’s reputation.
Endnote
If you’re looking to increase the number of attendees to your in-person event, never ignore these tips. You will need them to make your event stand out days before it takes place!
People also read this: Why Should I Hire An Eminent Domain Attorney?
