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4 Best Podcast Promotion Strategies

Posted: March 20, 2018 at 9:57 am   /   by   /   comments (1)

One of the most exciting things you can do is start a new podcast. Podcasts are one of the most popular ways for people to get more information. It works perfectly for commuters who are stuck in hours of traffic. It’s also great for those who struggle to find time for reading. If you’d like to launch a podcast, it’s important to know your niche and have a list of potential topics to discuss. It’s also nice to have guests on your podcast. If you have a breadth of wisdom to share, your listeners will benefit from that. However, there’s nothing wrong with bringing on professionals in various fields for interviews. A well-rounded podcast does a mix of both. Before you go live with the first few episodes, there are a few tips you’ll want to consider and get in line first.

1. Create a website.

Most podcasts get accessed through some internet portal. On the internet, you should have a home base. When people put your podcast title in the search engines, your website should pop up. Use a domain name registration service to reserve your website name. Update the website with the latest podcast interview and also could be added on the Small Business Blog as well. Include an about page and a contact page as well. There are tons of website templates you can easily use. If you’re not savvy with coding and HTML, just use a ready-made template instead.

2. Find platforms to use.

There are a few popular places to host your podcast. Some of the platforms cost money. Other platforms invite you once you have a certain amount of followers. For starters, Podomatic is a free space that allows content creators to upload and create their own podcast for free. Other places that host podcasts include SoundCloud, Spotify and iTunes.

3. Utilize social media.

Social media is an effective tool to get the word out about what you do. Produce beautiful graphics on a consistent basis. Create an attractive feed and use the livestreaming option to get the word out about your content. It’s also a good idea to use hashtags and tag other people in posts. These two steps will attract more eyeballs to your content.

4. Record line-up in advance.

Many content creators get stuck in the production process. Many times, people fall behind, procrastinate, lose consistency and stop. Instead of falling prey to this issue, record all of the episodes ahead of time. This will help you stay ahead of the curve and always prepared. This way, while Season 1 is airing, you can work on episodes for Season 2. Once you implement these four tips, you’re setting yourself up for success. Once you get started and build momentum, be intentional about keeping an ear to the ground. Keep tabs on what your listeners are looking for and provide as much value as possible. Once you continue on this trajectory, success is inevitable.

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