Digital marketing is king in today’s current marketing climate, due to how it can reach a wide array of potential customers for a relatively low price when compared to other tactics. Social media, email and Search Engine Optimization are most businesses’ go-to marketing tactics, however, there are other important and useful mediums that businesses can implement that can give them a bit of an edge.
One of these types of marketing is SMS based. This is where companies send text messages to registered clients and customers that can be used for numerous purposes, such as adverting a new product, promoting a new discount or deal, as well as many other things. SMS marketing can seem like a strange way of connecting with customers, but it’s an avenue that has multiple benefits: here are four of them.
It’s direct
With the vast majority of people using their mobile phones regularly throughout the day, contacting customers through this device is a good way to get instant and direct responses. Bulk SMS is a powerful method to send out a single message to a large crowd of people in just a few seconds. By running a bulk sms marketing business, owners engage with a wide range of customers. SMS marketing has a really high read rate of 97% within 15 minutes of the message’s delivery, making SMS marketing a great way to promote time critical messages, such as limited time offers and daily specials. Almost half of SMS campaigns return a successful ROI, making them a cost-effective way to target customers.
It integrates well with other channels
For a marketing strategy to be good, you can’t have different types of marketing working in insolation from each other. Instead, the best option is to ensure that your marketing functions are integrated well with one another as this can enhance and support these channels, making everything more effective.
SMS marketing through SMS marketing platforms works really well with social media and email marketing as it can be used to remind users to engage with these forms of marketing too, and can help draw customers to previous posts that they may have missed. A simple SMS asking if they’ve read your email can help increase email engagement by an outstanding 20%-30%.
Customer feedback
Text messaging marketing is a great way to obtain customer feedback, meaning that you can use it to learn more about your audience as well as learn if there are anything you can improve on to make your products better. This can be done through a quick automated survey and research has shown that the response to these are pretty good. On average you can expect to get 31% of customers responding to these text surveys within 5 minutes of them being sent, making it an effective way to get quick results.
Increases customer engagement
If your business utilizes SMS marketing correctly, you can improve overall customer engagement across your entire business. As long as you keep your messaging varied and do not bombard customers, you can use SMS to provide updates and news about your business, which can encourage people to check it out and get excited.
Furthermore, people are now used to SMS marketing, especially through local services such as dentists, hairdressers, and mechanics. This means you can engage with your audience in a new and interesting way, all while helping to boost your brand and customer interaction.
