What’s the first thing that comes to your mind when you hear anything about animation? In any case, the first association is cartoon men whose adventures children watch on TV. It’s funny, but it’s not so simplistic and banal.
On the other side of a cute picture
To begin with, before we analyze narrow terms, we need to understand in general terms what animation is.
Animation is the art of imagining the various movements of an object with the help of successive frames one after another, well, as a result, a complete picture is obtained. Objects can be represented in 2D or 3D.
What is 2D and 3D?
We are talking about two-dimensional and three-dimensional space.
Two-dimensional space or 2D is a model of an object presented to the viewer in a flat variation.
In turn, 3D is a model that has the main important characteristics in the form of length, height and width and appears before the viewer in a three-dimensional format.
On simple illustrative examples, in order to understand what the actual differences are, let’s take note of two cartoons. Some one modern, like minions and the old Disney Aladdin.
The first one is about voluminous yellow creatures, and the second presents only cartoon pictures, which, alas, lack characteristics that resemble our physical 3D world.
However, the topic of animation is not limited to cartoons and entertainment. In professional fields, especially in marketing, animation is very important. In the 21st century, which is already 22 years out of the window, it’s time for marketers to understand that animation is indispensable. Is there such certainty in these words? Definitely yes! With the help of animation, you emphasize individuality and involve customers in the company. Beautiful and vivid videos are stored in memory and remembered, unlike text, which will not cause such emotions.Â
So it came to marketing videos. The next stage is to figure out what is better to lean towards when creating a video, what kind of animation to use. Of course, both have both advantages and controversial points. And now we will talk about this step by step.
Let’s start with 2D
Benefits
1. Ease of creation
This is the most important and basic point from which many subsequent ones follow. It’s no secret that creating 3D models is a painstaking and time-consuming process. The situation with 2D is better. There are a lot of advantages in a flat image!
2. Acceptable pricing policy
The final price of a marketing video depends on the complexity of execution, techniques, embedded details, music track and voice acting in general.
Naturally, if the choice falls on 2D, then the price is much more attractive, since working with this type of animation implies simplicity, when compared with 3D.
3. Rapidity of create
2D takes much less time, again for the simple reason that this two-dimensionality gives a lack of work on other characteristics. In fact, you are just conjuring on a flat image.
4. Relevance through transformation
Lightweight structures make it possible not only to quickly and efficiently and inexpensively create videos, but at the same time remain relevant due to the fact that you can make edits and this will not become another problem.
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Cons of 2D
2D uses different perspective techniques to create the illusion of things like space and the relationship of one object to another. All this is a double-edged sword due to the fact that the methods of perspective are unreliable and our brain can hardly perceive this illusion and fall into it, which it tries so hard to be.
The plane of objects can add childishness , which cannot be in your favor, because there is not enough depth of information that they are trying to convey.Â
Benefits of 3D
1. Makes a “wow” effect
Of course, when it comes to 3D, we are fascinated by the improbability that comes before us on the screens. A live picture that is about to slip out of a smartphone and also skillfully fit into the environment, it really fascinates.
2. The client is on your side
Since we have a wow effect, there is also a weapon! The user will definitely prefer a beautiful image in 99% of cases, since this image at the level of intuitionism will inspire more confidence. It works on the principle that behind a quality cover there is probably also quality.
3. No limits for creativity
A whole range of functions and possibilities opens up with the use of 3D.
In the video, let’s say you can show any layout from different sides, giving the person looking the opportunity to clearly see and examine the object.
Cons of 3D
The repulsive points are the price, because you have to pay for masterpieces and quality. Well, also the execution speed is much slower than 2D.
Summing up the reasoning about 3D and 2D, we can conclude that both directions are generally useful. My personal opinion, of course, is for the new technological 3D, but for a short time and not much money can be based on 2D, which will be an excellent tool.
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