10 Tactics to Grow Your Site Traffic
There are a lot of ways out there to grow your site traffic. But there are definitely some strategies that work better than others. These are strategies that have been used by other business owners and have been shown to be the most effective – something that everyone with the website should be doing. Let’s take a look at ten tactics to help you grow your site traffic.
One of the first things that you should consider doing is advertising. Advertising seems like a no-brainer, but many people underestimate the value of it. In addition, even if you are just barely starting your website, you can find advertising that is within your budget.
Use Social Media
Another tactic that seems rather obvious is to use social media to get people to come to your site. The first thing that you have to do is to set up social media accounts for your business and get people to follow you. You also have to provide them with content on social media that makes them want to come and check out your business. If you can impress, entertain or give people value on social media than there is a good chance that want to find out more about your company.
You definitely should be using signatures such as the ones that you can attach to the bottom of your email or your forum signature which gets updated across all of the forum posts that you have ever made. If you can participate in forums that are related to your industry, someone reading one of your posts may follow a link to your site. The same goes for your emails. If you do not have the links available, then there is no chance that someone will visit.
You definitely want to optimize off-site, which means getting links. But you don’t necessarily go after links directly. Instead, try to create content that will make people want to link to you.
Start a Blog
One of the best strategies out there is to start a blog. A blog will allow you to get readers as well as get indexed in the search engines for more keywords. If you own an online business, then you must have a blog.
Write Incredible Headlines
You also need to be aware of your headlines and whether they drive traffic or not. If your headlines are lackluster, then look at some sites that are able to get people to click just based on the headline alone. Buzzfeed and Cracked are both leaders in this particular area.
Use Guest Blogging
Another strategy is to use guest blogging. Guest blogging on other websites with readership that is significant and based within your industry can lead people back to your own blog and possibly convert them into someone who is going to return again and again.
LinkedIn is a definitely an underrated resource when it comes to getting site traffic. LinkedIn has all kinds of groups you can participate in and ways to link back to your website.
Create an Internal Linking Strategy
An internal linking strategy is another method that you should be implementing in your website. This is not only good for the search engines, but it is also good for readers to keep them on your site and interested in different content you have available.
Speed Up Your Site
Finally, make sure that your site is fast and responsive. The search engines will rank you lower if your site is slow and readers will press the back button if your site doesn’t load right away.