One of the most powerful business and career networking site LinkedIn, has gained tremendous popularity within a short span of time. Be it large business organisations or small entrepreneurs, government bodies or public figures, social media presence has become essential, and LinkedIn meets the needs of every professional on-board. With more than 562 million professionals using LinkedIn all over the world, businesses are taking help of this platform to actively engage with their audiences.Â
From building brand awareness to generating leads and establishing strategic partnerships, LinkedIn is definitely going to be a game changer in the marketing sector in the near future. Our below list of ideas to promote your business on LinkedIn will guide you with the step by step process to make the most of this highly trending business platform.
- Create a Company Profile
A LinkedIn company profile is utmost important to outshine your business from individual profiles. It must contain information about your company activities, how long it has been in business, previous achievements, future goals and the necessary contact information including phone number, email address and website link. An ideal profile picture and cover image is necessary to mark the first impression of your business on the profile visitor’s mind, so it is advisable to update it with your brand logo or an image which is in-line with your business activities.
- Add your Personal LinkedIn Profile
While your business profile represents your company, your personal profile will represent you as an individual professional. Connecting both the profiles will give visitors an insight about your personal outlooks as well as your business activities and accomplishments. It will let people know about the person behind the brand and help you in building your professional reputation.
- Add your Employees and Customers
As your followers can directly view your updates in their LinkedIn feeds, encouraging your employees and customers in following your company page, will expand your network and reach. It will help visitors in knowing about the people who work with your organisation. Your employees will mostly be the first ones to share a new business update on their individual profiles and might attract new professionals from different domains.Â
You can do this by adding a follow button to your company profile and by promoting your LinkedIn profile on your company’s website, emails, blog posts or newsletters. This will not only help in drawing the attention of prospective customers but also will attract new employees and specialists who might be interested in being a part of your company.Â
- Update your Page Frequently
To make a strong online presence, it is essential to update your company page frequently with news posts and the latest developments of your company. Make a strategic use of this option and share only relevant posts to show your business in active and serious operations. Whether you post your recently completed projects, new product launch or creative tips, make sure your content is relevant to your target audience. The more relevant the content is, the more are its chances to get noticed and gain likes and comments. Along with running your LinkedIn page, you should also manage your profile and post regularly. This will help you reach more people. If you think this is going to take up a lot of time you should check out this post on how to manage multiple LinkedIn accounts. It will make your job easier and save you time.
- Use Visuals Wisely
As users are more inclined towards visual content in the form of images and videos over text content, include high-quality visuals in your shared content. Do not get tempted towards the haphazard use of visuals as your followers expect more business-related content from your end. Demonstrate your activities, company tours, products and social campaigns through SlideShare presentations, images and YouTube videos. Top it with appropriate text content and description and see how it caters to the visual appeal of your audience.
- Use LinkedIn Polls
LinkedIn polls allow users to create polls and circulate them between their network or specific people they wish to hear from. By using LinkedIn polls, you can know the opinions of your target audience, customers and colleagues about your organisational activities, services or products. It also helps you in analysing real-time results and tailor your activities based on the feedback.
- Ask for Recommendations
A recommendation is a great way to prove the excellence of your company and its products. You can increase your recommendations by asking clients to provide testimonials and review your products on your LinkedIn profile. As the number of reviews on your company profile increases, the chances of it getting noticed and standing out as a reliable entity increases.Â
- Create Ad Campaigns
Consider targeting your audience with the help of advertising campaigns with LinkedIn DirectAds. You can target your ads depending on the job functions, industry, geography, gender and age. Whether the goal of your ads is to raise awareness, build relationships or drive leads, once you define your goal you can top-up your ad campaigns by choosing between self-service ads and managed ad campaigns which will be useful in targeting the right audience.
- Sponsor your Best Content
Consider sponsoring the content which is more likely to receive high engagement from your target audience and is in-line with your marketing goals. The Sponsored Content service works as native advertising on LinkedIn and helps in promoting your content directly in the news feed of your target audience. As sponsoring your content increases its chances of appearing in front of people, it also increases the chances of your company being noticed. Just select the right targeting options and get your content seen on every device. You can also track the number of leads generated through your ads by using conversion tracking.Â
- Boost your Profile Performance with Analytics
Once you are aware of the behaviour of your audience and their segments, it is easy to create a compelling content. LinkedIn offers different ways to analyse the preferences and behaviour of your audiences. For example, LinkedIn Company Page analytics works well for optimising and monitoring the performance of your free campaign. Whereas, LinkedIn Campaign Manager analytics is useful in improving the performance of your paid campaigns. Continuous monitoring of your LinkedIn analytics dashboard will help you make more steady and informed decisions to improve the performance of your LinkedIn company profile.
Author Bio
Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in both freelancing and academic writing industries, specialising in Business, Economics, Finance, Marketing and Management.
