Ways to ensure your product will be a success in the marketplace with Trish Sweeney
Ways to ensure your product will be a success in the marketplace
with Trish Sweeney
Trish Sweeney, Vice President of Topcor that designs and develops innovative products that make life easier and more enjoyable joins Enterprise Radio.
Listen to host Eric Dye & guest Trish Sweeney discuss the following:
- What are some of the ways to ensure that it would be a success in the marketplace?
- What are some of the ways an entrepreneur can determine pricing?
- Tell us what is Clipa?
- How did you come up with the product?
- How long did it take to bring it to market?
- Are there any specific things do you do to keep customers engaged with the brand?
Trish Sweeney has over 20 years experience in consumer products. She has worked both agency and client side developing marketing strategies and launching new retail products for number of Fortune 100 and 500 companies. She has a Bachelor’s degree in administration from California State University Long Beach.
Based in Irvine, California, Topcor designs and develops innovative products that make life easier and more enjoyable. Each line is rigorously field- and machine-tested for real-world reliability. Topcor’s products are manufactured in the U.S., keeping jobs here at home while reducing the carbon footprint. Clipa is backed by a satisfaction guarantee and manufacturer’s warranty. Clipa is patented in the U.S. and abroad and sold in thousands of stores worldwide. For more information please visit www.clipa.us.
About Handbag Hangers
Handbag hangers have been around since the 1940’s. While purses have changed over the years–becoming larger and heavier–most purse hooks are still based on the old fashioned L-shaped model. These folding models can be difficult to find inside bags; some other styles can’t hold much weight. Because it goes on the bag’s strap, Clipa easy to find, leading to more frequent use. It was specifically designed for today’s large, heavy handbags, easily holding 45 pounds with a safety factor of two. It was engineered to withstand more than 125,000 cycles (uses), equivalent to a decade’s worth of use.
[box_yellow]Note: If you’d like to subscribe using an RSS feed click on the gray RSS feed button at the top left of this page or better still subscribe to the podcast on iTunes it’s free and you’ll never miss an episode on EPN.
For those who’d like to download this episode or listen to it now, right click on the download link above or left click on the grey arrow button above to play now.[/box_yellow]