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eMiami, Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

Reaching the right audience with Paula Black

Posted: September 11, 2012 at 11:53 am   /   by   /   comments (0)

Paula Black, an award-winning branding and positioning expert that counseled executives and law firms ranging from 1 attorney to 1,000 attorneys joins Enterprise Radio. She’s an award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.”

This episode of Enterprise Radio is in association with eMiami (Greater Miami Entrepreneurs).

Listen to host Eric Dye & guest Paula Black discuss the following:

  • I know you are branding expert, what sets you apart from your peers?
  • What is the biggest roadblock to success you see amongst your clients?
  • What is the first step that you recommend for business owners to take in reaching the right audience?
  • Once business owners have clearly defined their audience, how do they make sure that they stand out in the crowd?
  • What is the key to long term success?

Duration: 14:57

With over 25 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her unique approach of taking simple marketing ideas and transforming them into business development tips, advice and strategies for busy attorneys has garnered her countless speaking engagements and rave reviews from clients and peers alike. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market over 15-years ago and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth.

Paula is the award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” In addition, her blog, “In Black & White: Common Sense Strategies For Growing Your Legal Practice,” aims to share basic marketing ideas while making them relevant to attorney’s everyday work life. It was designed to open up conversation about legal marketing practices and give attorneys food for thought about their own marketing actions.

She is a frequent speaker on the topics of law firm branding and positioning, and marketing and business development, and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

To contact Paula directly about consulting, speaking engagements or webinars please e-mail

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