Online Supermarket Solves Grocery Industry Problems Beginning with Infrastructure
Chai Mishra, CEO at Movebutter, a direct-to-consumer online supermarket disrupting the grocery industry joins Enterprise Radio discusses solving grocery industry problems begins with infrastructure.
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Listen to host Eric Dye & guest Chai Mishra discuss the following:
- The grocery industry has been pretty stagnant the past decade, what is the main reason for this?
- What problem is Movebutter solving and how did the idea come to you?
- How does the direct-to-consumer model benefit the shopper?
- As you scale Movebutter, how do you plan to keep personalization a priority?
- With Amazon’s recent acquisition a trending topic, what would you have done differently?
- We would love to know your final thoughts on where the grocery industry is heading?
CEO Chai Mishra saw the exploitation and inefficiency of the food system first hand. So he left his job to work on a bold proposition: A better food value chain. His co-founder and our CPO, Sebastian Werz joined because when he heard that vision, he saw it.
Based in San Francisco, California, Movebutter is building a new food value chain, starting with a better supermarket. The company has found the greatest producers and has begun selling food, under its own brand, direct to customers. By removing middlemen, overhead, and marketing costs, Movebutter is able to make its high-quality groceries extremely affordable. And, by selling online and shipping direct, Movebutter has made it possible for anyone in the country to access incredible groceries. This direct-to-consumer supermarket aims to improve the 3 E’s: economics, ethics, and experience.