Beverage Industry, eLosAngeles, EPN News, Exclusive Interviews, Green Business Podcast, Start Up Companies
Liquid I.V. Disrupts Hydration Industry and Seeks to Eradicate Dehydration Globally
Listen to interview with host Eric Dye & guest Brandin Cohen discuss the following:
- Tell us about the problem Liquid I.V. is solving and your thoughts on the importance of problem solving when launching a business.
- Thirty percent of Liquid I.V. products is donated to areas where individuals suffer from dehydration; how has having a philanthropic element played a role in your business model?
- What’s your secret to success as it pertains to securing investors?
- The consumer package goods market is highly competitive — from getting onto shelves to getting the attention of consumers. What obstacles have you encountered and how have you overcome them?
- What advice do you have for entrepreneurial minded individuals, especially those just out of college, who are trying to decide if they should pursue a job in the corporate world or start a business?
Liquid I.V. is a startup disrupting the hydration industry and aiming to eradicate global dehydration with its revolutionary hydration technology. Founders Brandin Cohen and Hayden Fulstone conceived Liquid I.V. because they were frustrated with chemical and sugar filled sports drinks that were not effectively hydrating them. The former elite college athletes harnessed the pioneering (and underutilized) science introduced by the World Health Organization in the 1970’s to create Hydration Multiplier, a portable and consumer-friendly hydration product available to the masses.
Backed by several professional athletes, including New York Knicks guard Sasha Vujacic, ultra-marathoner Sally McRae, and pro surfer Jamie Mitchell, Liquid I.V. has generated rapid success in its three years.
As a way to work toward their mission to eradicate dehydration globally, Liquid I.V. donates 30% of its product to areas suffering from severe dehydration both domestically and globally.