Our advertising options are targeted more for a short term experience than long term. See our longer term options on our Partnership page.
We distribute our content across the internet via our web site, RSS, and mobile distribution.
A Podcast is an exciting new medium to promote your business and events.
Podcasting can be heard on demand 24.7 unlike LIVE radio broadcast.
To a Sponsor of EPN, our media platform features many opportunities to reach an audience of small business people and entrepreneurs on a national and international scale. We offer flexible advertising options from image ads above or below the fold, to text ads, to sponsoring one of our shows or verbal mentions in our weekly radio show. We provide very competitive packages for a network of our size.
- Rotational Ad Spots on The EPN Channel
- Show Sponsorship – Individual or Multiple Shows upon availability.
- Featured Infomercials on “EPN Exclusive”
- Banners Placement(s) on our home page
- Sponsored single or multiple Podcasts produced by EPN and it’s Expert Hosts.
- Sponsored Text Ads within show notes of podcast programming of choice upon availability.
- Verbal Mentions on Podcasts produced by EPN and it’s Expert Hosts.
Contact us today for more information and rates by clicking on the contact button or call us at 864.640.8505.
Taking Advantage of Podcasting Media?
Find out how an EPN Marketing Affiliate can work for you in reaching a global qualified audience. EPN is currently being heard in more than 80 countries. According to Edison Research Vice President Tom Webster, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.” He also notes, “Ninety percent of these respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.”
~ Provided by Podcast Alley
With its wide range of programming you will reach a global audience with ever growing demographics. Internet radio is rapidly growing in popularity whether live or on demand and is able to reach more listeners in the office and at home worldwide than ever before because of its convenience.
- Reach listeners Globally.
- Hit your target audience – our listeners are looking for a better quality of life & your products & services can enhance that.
- Be a part of a unique & expanding marketplace.
- With our programming conducted online and available around the clock, if your listener likes what they hear they are just one click away to visiting your web site.
- Replay your commercial spot on your web site or on other radio venues.
- Take advantage of our very own desktop show news ticker & instant alert system with ad space.
- Discount when signing 6 month and 1-year contract.
- Production of commercial spots 30 & 60 seconds included with all sponsor packages.
Common Questions – Answers
Who is the audience?
A recent Arbitron study found podcast listeners to be a broad and balanced audience of young and old, male and female. Podcast listeners tend to be more affluent, well educated and spend more money online than the average Internet user. Podcasts also give marketers the opportunity to reach some of the hard-to-reach niche audiences that are moving away from traditional media.
Is it easy to create podcast ads?
Creating an audio ad is as simple as supplying us with the script you’d like read for your audio commercial. We offer professional voice-over services or we can use a pre-existing audio commercial.
What companies are advertising in podcasts?
Here’s a short list of some of the companies that have embrace podcast advertising. Volvo, Lexus, IBM, Oracle, Purina, Castrol Oil, Apple Stores, Virgin Mobile, Tower Records, Novartis, EarthLink, Dixie Paper, Motorola, Starbucks, Honda, Mercedes-Benz, Chrysler, Verizon, McDonalds, Procter & Gamble, Johnson & Johnson, AOL, Paramount, Dell, T- Mobile, HBO, Acura, Land Rover, Symantec, GoDaddy.
My competition aren’t using this medium, why should I?
Establishing your brand in this new media channel can give you the upper hand on your competition. By thinking outside of the box you’ll see much better results from your marketing efforts.
How effective is podcast advertising?
A recent report from TNS Global tracked podcast advertising from 2006 to 2008 and found it to be 7 times more effective than Television ads. The report also found the ads to be 3 times more effective than traditional online video advertising. The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increases ad effectiveness.
How do users get the podcasts?
Podcast listeners receive our podcasts from the publisher website in our network. Users listen to the podcasts through our streaming audio player or they may also download the MP3’s for later use on a portable audio player like the iPod or subscribe through their RSS/XML reader/player. We also offer the desktop news ticker service that alerts the audience when a new show is available.
How can I measure the success of my campaign?
We encourage you to track your results so you can see how effective our podcast ads can be. By providing a call to action with a trackable URL, 800 number or coupon code, you will be able to accurately measure the effectiveness of your campaign. By varying your message & tracking success on each call to action, you can easily adapt your campaign to maximize its effectiveness.