Aaron Peabody, CEO and Co-Founder at Untitled, an identity resolution and audience intelligence platform that helps brands and agencies identify anonymous website visitors, take control of customer data, and activate higher-performing marketing audiences across channels joins eCommerce Radio.
Listen to host Eric Dye & guest Aaron Peabody discuss the following:
- A lot of brands feel burned by AI right now. Where do you think the disillusionment is actually coming from, and what are the few ways AI is being used today that you believe will still matter in five years?
- If you were running an ecommerce brand today, how would you think about marketing budget allocation going into 2026? What categories deserve more spend, and which ones are quietly becoming money pits?
- Everyone talks about AI, attribution, and personalization, but what sector or strategy do you think is being seriously overlooked heading into 2026? Something most operators are not paying attention to yet, but probably should be.
- Tariffs, supply chain volatility, and rising acquisition costs caused a lot of headaches in 2025. How did that affect you/your customers, and what second-order effects do you think will show up in 2026 that brands are not planning for?
- Privacy regulations and platform changes have made marketers more cautious, but also more blind. How should companies think about balancing compliance, customer trust, and actually knowing who their customers are?
CONCLUSION/TIP: Remember that “AI Models” are just probability models. They can’t think critically or imaginatively – even though every major LLM company promises just that. You can tell “AI Slop” immediately, because there’s a pattern to it, and all AI can ever do is produce patterns. When your work needs low-lift, repeatable processes, AI is great. When you need something creative, out of the box, or personal – avoid it like the plague.
Aaron Peabody is the Co-Founder and CEO of Untitled, where he leads the company’s technical vision and strategy. With nearly 15 years of experience in the advertising technology space, Aaron brings deep expertise across data infrastructure, advanced analytics, machine learning, and programmatic, forming the backbone of how Untitled turns complex data into actionable marketing intelligence.
Before Untitled, Aaron built his career across technology startups and fast-scaling organizations, specializing in data strategy and systems integrations. He spent two years at an Inc. 500 programmatic advertising company, where he worked as a data strategist and integrations expert, supporting a wide range of industries and advising Fortune 50 and Fortune 100 companies on data models that informed some of the largest marketing budgets in the world.
A Chicago native who now calls Louisville home, Aaron pairs an entrepreneurial mindset with a deeply technical skill set, giving him a broad toolbox for solving complex data challenges and amplifying client data activation strategies at scale.
Outside of work, Aaron can often be found at a local coffee shop or brewery with his wife, Amber, and their pup, Piper, usually with a science fiction book close by.
Website: https://getuntitled.ai
Social Media Links:
Linkedin: https://www.linkedin.com/company/getuntitled
Youtube: https://www.youtube.com/@get-untitled
Instagram: https://www.instagram.com/get.untitled
Facebook: https://www.facebook.com/UntitledFirm
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