Some customer prospects are put off by doing business with a small company or startup. That section of your market may want proof of your success, other customer satisfaction, and more resources that are more equated with a larger operation. Making your startup appear bigger might be a priority to consider. Here are just a few of the ways that you can do this successfully.
Create a Professional Website
First, a website that is not well-designed, well-planned, or easy to navigate will not attract the customers you would like. Customers put a lot of stock in website appearance and functionality and if yours is lacking in either or both, you run the risk of impairing your reputation among customers. Even startups can appear larger and established with a strong website.
Offer a Range of Contact Options
Without easy or intuitive ways for customers to contact you, your business can be setting itself up for problems. For example, virtual PBX systems can make startups and small companies sound like large enterprises with customized greetings, interactive menus, and extensions. Consider offering live chat, social media messaging, or even outsourcing for a customer’s first contact.
Create Top-Quality Marketing Materials
The next area that can make a significant difference is the quality of the marketing materials that you produce. A business card that looks and feels flimsy is unprofessional. Consistent branding, messaging, and professionalism in the materials you share with your customers is foremost in presenting quality.
Make Yourself a Thought Leader
Another way to make your small business seem bigger is by positioning yourself a thought leader in the industry. Essentially, this means carving a place for yourself in industry events, trade publications, and social media to demonstrate your expertise. Of course, this is a course of action that takes time, so do not expect to become a thought leader overnight. Instead, find ways to network, present your ideas, and remain a visible authority.
If you put in place all of these different actions, you are more likely to make your startup business appear bigger and be better poised for growth.
