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EPN News, Sales / Marketing, Six Pixels of Separation, Social Media

There Is No “Buy” Button In The Brain

Posted: March 4, 2012 at 11:15 am   /   by   /   comments (0)

There Is No “Buy” Button In The Brain

with Mitch Joel and Roger Dooley

Welcome to episode #280 of Six Pixels Of Separation – The Twist Image Podcast. What’s going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn’t cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you’re curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation…

Mitch Joel is President of Twist Image ‹ an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.

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